Region Marketing Manager – Sprite
Position Overview:
Key Results Areas
Sprite Brand Activation Management (20%):
- Align with Div Marketing and bottler headquarter on program direction
- Develop region activation toolkits based on local insight with relevant promotion mechanisms, property identification and activation, events and channel proposals, POP materials and PR programs.
- Activation support of bottler execution planning.
- Track execution and review
- Best practice sharing.
Brand Health Management for Sprite (30%)
- Manage brand healthy development which is in line with division brand direction.
- Protect and enhance trade-mark usage and standards on all packaging and advertising materials, providing bottler, agencies and suppliers with appropriate guidelines and guidebooks.
- Monitor, analyze and report on agency and suppliers’ performance and cost.
- Support creation of value added brand properties through development of initiatives with key customers and strategic partners.
- Manage assigned marketing budget and submit claims to Region Office.
Accelerate Sprite Brand Volume & Share Growth (30%)
- Identify opportunities directed towards achieving incremental volume and share growth. Lead the development and coordination of new/existing products and package initiative.
- Develop and manage launch & roll-out new initiative in region territory. Provide operation plan and tracking report in coordination with bottler headquarter and MDM.
System Communication & Collaboration (20%)
- Lead the Sprite brand communication with BIG head office and Operation team.
- Collaborate with Division, Franchise and Bottlers to align strategy and business plan for Sprite
Job Requirements / Qualifications
Core Competency:
Creating the Future
- Building Sustainable Organization Capabilities - Mid
- Establishing Strategic Direction -Mid
- Leading Through Change -Mid
- Pursuing Innovation -High
People Leadership
- Enhancing and Sustaining the Performance of Others -High
- Leading a Successful Team -High
- Leveraging Diversity -Mid
Personal Excellence
- Acting with Integrity -High
- Communicating Effectively -High
- Pursuing Personal Development -High
Delivering Profitable Results
- Building Accountability -High
- Building Value-Based Relationships –High
- Delivering Relevant Local Consumer Strategies -High
- Focusing on Customers –Mid
Functional Skills:
- Understand Consumer and Developing Insights (Competent)
- Building Brands and Brand Equity (Competent)
- alyzing Brand and Business Health (Competent)
- Creating Consumer Marketing Strategies and Plans (Competent)
- Creating Locally Relevant Brand Communications (Competent)
- Seeking Innovative Platform to Connect with Customers (Competent)
- Understanding and Analyzing Financials (Competent)
- Managing Revenue Growth (via channel, pack, price mix) (Awareness)
- Managing Our Portfolio (of brands, packs and channels) (Competent)
- Developing Innovation (Competent)
- Managing Media to Connect with Our Target (Competent)
- Utilizing Marketing Assets to Create Consumer Connections (Competent)
- Creating Profitable, Volume Driving Promotions (Competent)
- Optimizing Agency Relationships (Competent)
Judgment and Decision-Making:
Typically receives assignments in the form of results expected, due dates and general procedures. Work consists of a variety of tasks/responsibilities where specific procedures do not exist
Knowledge & Experience:
Relevant brand management experience of 5-6 years in multinational companies
Education & Professional Qualification:
Bachelor degree or above
Language Requirements:
Excellent written and oral English & Chinese skills
Travel Requirements:
Travel 10-20% of work time under normal conditions
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