Region Marketing Manager – Sprite

Position Overview:

Responsible for brand management and brand activity planning for the BIG region which is in line with company strategy for Sprite Brand, as the volume and profit engine in Sparkling category.

Key Results Areas

Sprite Brand Activation Management (20%):

• Align with Div Marketing and bottler headquarter on program direction


• Develop region activation toolkits based on local insight with relevant promotion mechanisms, property identification and activation, events and channel proposals, POP materials and PR programs.


• Activation support of bottler execution planning.


• Track execution and review


• Best practice sharing.

Brand Health Management for Sprite (30%)

• Manage brand healthy development which is in line with division brand direction.


• Protect and enhance trade-mark usage and standards on all packaging and advertising materials, providing bottler, agencies and suppliers with appropriate guidelines and guidebooks.


• Monitor, analyze and report on agency and suppliers’ performance and cost.


• Support creation of value added brand properties through development of initiatives with key customers and strategic partners.


• Manage assigned marketing budget and submit claims to Region Office.

Accelerate Sprite Brand Volume & Share Growth (30%)

• Identify opportunities directed towards achieving incremental volume and share growth. Lead the development and coordination of new/existing products and package initiative.


• Develop and manage launch & roll-out new initiative in region territory. Provide operation plan and tracking report in coordination with bottler headquarter and MDM.

System Communication & Collaboration (20%)

• Lead the Sprite brand communication with BIG head office and Operation team.


• Collaborate with Division, Franchise and Bottlers to align strategy and business plan for Sprite

Job Requirements / Qualifications

Core Competency:

Creating the Future

• Building Sustainable Organization Capabilities - Mid


• Establishing Strategic Direction -Mid


• Leading Through Change -Mid


• Pursuing Innovation -High

People Leadership

• Enhancing and Sustaining the Performance of Others -High


• Leading a Successful Team -High


• Leveraging Diversity -Mid

Personal Excellence

• Acting with Integrity -High


• Communicating Effectively -High


• Pursuing Personal Development -High

Delivering Profitable Results

• Building Accountability -High


• Building Value-Based Relationships –High


• Delivering Relevant Local Consumer Strategies -High


• Focusing on Customers –Mid

Functional Skills:

• Understand Consumer and Developing Insights (Competent)


• Building Brands and Brand Equity (Competent)


• alyzing Brand and Business Health (Competent)


• Creating Consumer Marketing Strategies and Plans (Competent)


• Creating Locally Relevant Brand Communications (Competent)


• Seeking Innovative Platform to Connect with Customers (Competent)


• Understanding and Analyzing Financials (Competent)


• Managing Revenue Growth (via channel, pack, price mix) (Awareness)


• Managing Our Portfolio (of brands, packs and channels) (Competent)


• Developing Innovation (Competent)


• Managing Media to Connect with Our Target (Competent)


• Utilizing Marketing Assets to Create Consumer Connections (Competent)


• Creating Profitable, Volume Driving Promotions (Competent)


• Optimizing Agency Relationships (Competent)

Judgment and Decision-Making:

Typically receives assignments in the form of results expected, due dates and general procedures. Work consists of a variety of tasks/responsibilities where specific procedures do not exist

Knowledge & Experience:

Relevant brand management experience of 5-6 years in multinational companies

Education & Professional Qualification:

Bachelor degree or above

Language Requirements:

Excellent written and oral English & Chinese skills

Travel Requirements:

Travel 10-20% of work time under normal conditions

Region Marketing Manager – Sprite