Gerente de Produto Sênior – Reserve White Spirits

Lead imported Vodkas, Tequila and Gin agenda in Brazil - one of the fastest growing markets in the world. The candidate must create, manage and implement brand strategies to drive value, achieve brand awareness, equity, volume and profit objectives based on superb understanding of the market, consumer motivations, marketing and also supply chain and RTM. Manage different agencies and understanding of new marketing, as digital and influencer programs, are key to build this brand,.

Context: We need to recruit new consumers from champagne, wine and premium spirits, and establish Ciroc nad Ketel One as the reference in life style at high energy moments and cocktail culture environment where imported vodkas are growing much faster than standard.

Key outputs: Brands Equity / Volume / Profit achievement. Definition and delivery of the annual brand plans (GAME). Deliver the work of innovation marketing, digital agenda and PR amplification. Understand and detect consumer insights and motivations with clear implications to drive the business. Embed the marketing internal codes DMC & DWBB tools within the organization. Share best practices, learn from others too. Ensures A&P effectiveness.

Qualifications: Graduate of Business Administration or Marketing. Experience in consumer marketing (CPG companies) in marketing position creating campaigns and activation. Implementing only global activation does not deliver the skills. Fluent in English (oral & written) to be able to join conference calls and discuss plans with the Global Brand Team, fluent in portuguese or spanish in order to manage the day by day including conversations with clients and the sales team, good computer skills. Skills: Good interpersonal / communication / negotiating / numerical /analytical skills. Excellent report writing and presentation skills. Decision taking. Team Player. Priorities setting. Consider problems from multiple perspectives and bring innovative thinking. Lead projects. Self-Motivated and Motivator of people. Commercial astute. Available to attend evening events, to travel to other regions of Brazil and abroad occasionally. Ability to understand customers and willing to help negotiations, understand luxury drivers and upper-class customers trends are also needed.

Personal capabilities: Results oriented with great marketing skills. Be and generate passion about our brands, customers and consumers. Live the company values. Capacity to listen and learn. Innovative. Work ethic and integrity. Inspiring. Accurate. Tenacious. Accountable. Positive attitude. Pro-active High emotional energy. Passionate. Risk taker.

Gerente de Produto Sênior – Reserve White Spirits