Online Communications Associate
About the Organization:
The Consultative Group to Assist the Poor (CGAP) is a global multi-donor partnership dedicated to advancing financial inclusion for the poor. CGAP develops innovative solutions to address barriers to financial inclusion through practical research and active engagement with financial service providers, policy makers, and funders.
The Consultative Group to Assist the Poor (CGAP) is a global multi-donor partnership dedicated to advancing financial inclusion for the poor. CGAP develops innovative solutions to address barriers to financial inclusion through practical research and active engagement with financial service providers, policy makers, and funders.
Established in 1995, CGAP initially played a critical role in building a sustainable microfinance industry, facilitating consensus around good practice standards and helping to professionalize the field. Starting in the mid-2000s, CGAP focused on promoting a diversity of financial services and providers and in particular technology and business model innovations that have the potential to dramatically increase the scale and lower the costs of financial services for poor people.
About the Job:
The Microfinance Gateway (the Gateway) website was established by CGAP in the year 2000 and is the leading multilingual resource for the global microfinance community. This external website exists to promote learning and professional development among practitioners working to advance financial services for the poor. From its inception, it has grown into a comprehensive, multilingual family of websites in English, Spanish, French, and Arabic. The target audience is microfinance practitioners, but site users also include policy makers, donors, investors, and academics. The four Gateway sites (English, Spanish, Arabic, and French) underwent a strategy refresh and redesign in 2013 and are currently being migrated to the Drupal platform, with the Beta site expected to launch in summer 2014. The migration will take four separate websites and merge them into one site. While the site will have the same architecture regardless of what language it is being viewed in, the content remains localized to the region the site serves. The Gateway website sits between content producers and content consumers and contains content that is sourced, submitted by users, translated, or created by the team or consultants. One key goal of the new site is to increase community contributions of content. Content in French, Spanish, and Arabic is managed by individual content editors or regional organizations. The English content is co-managed by the CGAP team and an outsourced firm. Overall site management is conducted by the CGAP team in Washington, DC.
The Microfinance Gateway (the Gateway) website was established by CGAP in the year 2000 and is the leading multilingual resource for the global microfinance community. This external website exists to promote learning and professional development among practitioners working to advance financial services for the poor. From its inception, it has grown into a comprehensive, multilingual family of websites in English, Spanish, French, and Arabic. The target audience is microfinance practitioners, but site users also include policy makers, donors, investors, and academics. The four Gateway sites (English, Spanish, Arabic, and French) underwent a strategy refresh and redesign in 2013 and are currently being migrated to the Drupal platform, with the Beta site expected to launch in summer 2014. The migration will take four separate websites and merge them into one site. While the site will have the same architecture regardless of what language it is being viewed in, the content remains localized to the region the site serves. The Gateway website sits between content producers and content consumers and contains content that is sourced, submitted by users, translated, or created by the team or consultants. One key goal of the new site is to increase community contributions of content. Content in French, Spanish, and Arabic is managed by individual content editors or regional organizations. The English content is co-managed by the CGAP team and an outsourced firm. Overall site management is conducted by the CGAP team in Washington, DC.
Tasks and Responsibilities:
The Online Communications Associate plays a strong technical and quality assurance role in the day-to-day operation of the Microfinance Gateway website. S/he will sit within CGAP’s communication team and directly report to CGAP’s Head of Communication. S/he will work closely with the Microfinance Gateway Manager. Utilizing his/her comprehensive understanding of communication tools, website management, and experience in microfinance, the Associate will manage English content on the site and contribute to the overall content strategy and site maintenance for all languages.
Specifically, the Associate will:
- Work with the Gateway migration team to successfully complete migration to the new site. Tasks may include writing and/or editing content as well as quality control checks on migrated content.
- Stay abreast of industry news, publications, and trends to inform the Gateway’s content strategy. The Associate will coordinate with the Gateway manager and regional editors to develop and maintain a comprehensive content strategy for the Gateway.
- Work closely with a content administration firm to manage content on the English site. Associate will ensure that content is aligned with overall strategy and is relevant and up-to-date.
- Maintain pipeline of feature articles (currently called Microfinance Voices). This may include identifying contributors (external and CGAP staff) or writing original content.
- Serve as IT point person for the Gateway, including corresponding with all regional editors to manage bugs and enhancement requests. Work with CGAP-based developer to prioritize projects and follow-up to completion.
- Perform regular review of English site statistics (Google Analytics) and work with regional editors to define goals and analyze content trends to inform strategy.
- Oversee the Gateway’s social media strategy to make the best use of innovative online media and other online channels.
- Assist regional editors to prioritize content and messaging for social media.
- Assist in implementing marketing and outreach strategy for new site; target and engage key audiences; participate at key events to showcase, educate users on the new site and conduct focus groups.
- Ensure all regional editors adhere to the Gateway’s editorial and content guidelines and regularly review and update these guidelines as necessary.
- Work with the Gateway's forthcoming e-learning initiative to coordinate integration of all Gateway web assets.
Qualifications:
- Master’s degree in International Development, International Relations, Journalism, Marketing or related disciplines and at least 2 years of relevant experience or Bachelor’s Degree in International Development, International Relations, Journalism, Marketing or related disciplines and at least 5 years of relevant experience.
- Demonstrated knowledge and understanding of microfinance and financial inclusion.
- Excellent written and spoken command of English. French skills highly desired.
- Experience working with content management systems, HTML, Photoshop, and other online presentation tools.
- Strong writing skills; able with minimum supervision to prepare and edit simple online communication products and develop drafts of moderately complex products in a clear, concise, and web-friendly style.
- Experience creating multimedia and interactive content (such as slideshows, videos, and timelines).
- Demonstrated working knowledge and application of social media communications principles and other web 2.0 technologies, including the ability to modify strategies and products to insure their most effective use as audience engagement tools.
- Working knowledge and functional proficiency with online performance measurement and impact analysis tools sufficient to lead or advise others in analyzing usage and trends; ability to research, identify, and map intended audiences and stakeholders, and to leverage communication tools and methodologies (such as online monitoring, web analytics, or other tools).
- High levels of initiative, judgment, and decisiveness in accomplishing tasks; proven ability to work independently; good time-management skills and an eye for detail; ability to work effectively under stress and to juggle multiple tasks within tight deadlines.
- Understands project management concepts sufficiently to propose and develop drafts of online communications plans and strategies with minimal supervision; can apply standard project management tools, methodologies, and processes; is able to identify and mitigate project risks as well as manage project issues.
- Experience working on cross-functional teams.
- Interest in international development issues and an understanding of how communications can assist key audiences in meeting challenges.
- Strong diplomatic, interpersonal, and teamwork skills; sensitivity to working in a multicultural environment.
Closing Date: 04 Jun 2014
How to Apply:
For more information and application instructions, please visit the World Bank Jobs Portal.
View Original PostingFor more information and application instructions, please visit the World Bank Jobs Portal.
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