Senior Associate, Digital (Social Media)
The Organization:
The Pew Charitable Trusts is driven by the power of knowledge to solve today's most challenging problems. Pew applies a rigorous, analytical approach to improve public policy, inform the public and stimulate civic life.
We are an independent nonprofit organization – the sole beneficiary of seven individual trusts established between 1948 and 1979 by two sons and two daughters of Sun Oil Company founder Joseph N. Pew and his wife, Mary Anderson Pew.
Our work lays the foundation for effective policy solutions by informing and engaging citizens, linking diverse interests to pursue common cause and insisting on tangible results. Our projects encourage efficient, responsive governments – at the local, state, national and international levels – serving the best interests of the people. We partner with a diverse range of donors, public and private organizations and concerned citizens who share our interest in fact-based solutions and goal-driven investments to improve society.
With offices in Philadelphia, Washington, DC, Brussels and London and staff in other regions of the United States as well as Australia, Pew provides an exciting learning environment and the opportunity to work with highly talented individuals. We are a dynamic, rapidly evolving organization that values creativity and innovative thinking and fosters strong teamwork with mutual respect.
The Communications Department
The Communications department supports leaders at all levels of the institution to promote project and campaign efforts, inform key audiences, and protect and advance the Pew brand. The department provides a comprehensive range of communications services for all programmatic and administrative units and Trusts-operated projects. Our in-house expertise includes: strategy and message development; editorial support; design and creative services; media event planning; digital and video production and social media. The unit oversees all communications policies, guidelines and processes in order to manage the Pew brand, ensure production of the highest quality work and effectively steward Pew's resources.
Position Overview
This Senior Associate, Digital, position is located in Washington, DC, is a member of the Communications department, and reports to the Manager, Digital. He/she is responsible for day-to-day management of selected electronic newsletters and various social media accounts, particularly as related to environment and conservation.
Job Requirements
- Responsible for performance and hands-on management of various social media channels (such as Twitter accounts and Facebook feeds), particularly those related to the environment and conservation.
- Monitors, and when appropriate, retweets, replies to, and @mention Twitter users, including Pew experts, decision-makers, the media, and online influencers.
- Writes or edits content for social media.
- Educates colleagues on best practices for social media.
- Works with Pew programs to develop and execute content-distribution strategies for individual campaigns, reports, and releases.
- Experiments with new techniques for content distribution, including A/B testing of Pew content and forays into additional content-distribution channels. Shares results with colleagues.
- Responsible for the creation, distribution, and performance of various institutional email newsletters.
- Reviews, monitors, collects, and reports analytics for social media accounts and newsletters he or she manages.
- Monitors social media and newsletter industry news and trends to help Pew remain competitive in these fields.
- Continually monitors news in designated topic areas; devises ways to tie Pew experts and work to relevant developments in current events.
- Contributes to and participates in tasks and special projects as assigned by the Director, Digital.
- Bachelor's degree required.
- Minimum of five years professional experience required.
- Must have excellent oral communications, writing, editing and research skills and be able to work individually and in groups to meet goals.
- Experience with environmental and/or scientific issues a plus.
- Proven ability to frame and draft cogent written messages.
- Strong strategic and tactical Web editorial skills, honed by previous Web site management experience in either the for-profit or non-profit sectors.
- Hands-on experience with social media tools such as Sprout Social, Hootsuite Enterprise, Tweetdeck, or Social Flow.
- Hands-on experience with Email marketing database tools such as Eloqua, Convio, Responsys, or Exact Target a plus.
- Demonstrated ability to work effectively on multiple projects simultaneously, set priorities, organize time and identifies resources for projects as needed.
- Professional experience in digital communications and/or interactive project management with an agency, corporation or nonprofit organization is preferred.
- Experience with Google Adwords and/or promoted social media posts a plus.
- Experience with live online events, such as hangouts or live chats, a plus.
- Basic knowledge of HTML
- Upon request, must be willing to work a flexible schedule to ensure support to Pew's international campaigns.
Compensation
We offer a competitive salary and excellent benefits package, including four weeks of vacation, a generous 401(k) plan and flexible benefit options.
Travel
Minimal travel anticipated.
Pew is an equal opportunity employer.
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