Accociate Product Manager- OMS 造影剂/药品助理产品经理- 北京(影像背景)
1915488 | |
GE Healthcare | |
Healthcare Life Sciences | |
简历可投递:HR.MD@ge.com | |
Accociate Product Manager- OMS 造影剂/药品助理产品经理- 北京(影像背景) | |
Experienced | |
Marketing | |
Commercial Marketing | |
Beijing | |
201203 | |
No | |
Associate with PM to Plan, coordinate and manage all marketing elements for the responsible customer segments including market understanding, marketing plan development, formulating a targeted value proposition and tailoring the marketing mix for the segment. Create and implement marketing strategies for the responsible brands. | |
• Understanding market threats and opportunities, market trends / customer insights and competition • Associate PM to develop marketing strategies and the tactical solutions for the responsible segments / brands by smartly applying segmentation, targeting and positioning • Associate PM to create and implementing marketing plans through internal training, customer education collaboration, key account involvement / projects • Aligning resources (MPS, R&D, central marketing, MarComm, PR, etc.) • Developing and maintaining key opinion leaders (KOL) pool • Managing budget for promotional activities and travels • Owning business of the responsible brands / segment through business reviews, key account involvement, performance monitoring and utilization of programs • Regional marketing support, associate sales manager with regional promotion activities and marketing events. | |
• Bachelor’s Degree and above • 3+ years experience in marketing or sales especial on Pharmaceutical industry • > 5 years working experience in total, commercial field would be a plus • Excellent communications / influencing skills • Strong analytical and process skills • Strong PowerPoint and presentation skills • Proficiency in English to support global communication | |
• Proven performance track record • MBA or Master’s degree in Marketing or related field • Healthcare product / industry acumen |
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