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Accociate Product Manager- OMS 造影剂/药品助理产品经理- 北京(影像背景)

1915488
GE Healthcare
Healthcare Life Sciences
简历可投递:HR.MD@ge.com
Accociate Product Manager- OMS 造影剂/药品助理产品经理- 北京(影像背景)
Experienced
Marketing
Commercial Marketing
Beijing
201203
No
Associate with PM to Plan, coordinate and manage all marketing elements for the responsible customer segments including market understanding, marketing plan development, formulating a targeted value proposition and tailoring the marketing mix for the segment. Create and implement marketing strategies for the responsible brands.
• Understanding market threats and opportunities, market trends / customer insights and competition
• Associate PM to develop marketing strategies and the tactical solutions for the responsible segments / brands by smartly applying segmentation, targeting and positioning
• Associate PM to create and implementing marketing plans through internal training, customer education collaboration, key account involvement / projects
• Aligning resources (MPS, R&D, central marketing, MarComm, PR, etc.)
• Developing and maintaining key opinion leaders (KOL) pool
• Managing budget for promotional activities and travels
• Owning business of the responsible brands / segment through business reviews, key account involvement, performance monitoring and utilization of programs
• Regional marketing support, associate sales manager with regional promotion activities and marketing events.
• Bachelor’s Degree and above
• 3+ years experience in marketing or sales especial on Pharmaceutical industry
• > 5 years working experience in total, commercial field would be a plus
• Excellent communications / influencing skills
• Strong analytical and process skills
• Strong PowerPoint and presentation skills
• Proficiency in English to support global communication
• Proven performance track record
• MBA or Master’s degree in Marketing or related field
• Healthcare product / industry acumen
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