Digital Communication Officer, P-2, DOC, NYHQ

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children's rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society's most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.
Job organizational context
The Digital Strategy Section (DSS) within the Division of Communication comprises Web, Social Media and Multimedia teams working together to create compelling public-facing content and to provide digital services within the organization. Through multiple platforms and in multiple languages, DSS draws attention to the many facets of UNICEF's work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability.
The Communication Officer (Digital Marketing and Innovation) position sits within the Digital Strategy Section's Social Media and Engagement Team, under the overall supervision of the Senior Advisor, Digital Strategy, with close oversight from the Social Media and Engagement Team's Communication Specialist (Digital Communication).
Purpose for the job
The Communication Officer (Digital Marketing and Innovation) is responsible for guiding in identifying innovative technologies and marketing approaches to increase and sustain relationship-building and brand awareness with UNICEF's digital communities, in particular youth. It is proposed to be a strategic role, under the overall direction of the Senior Advisor, Digital Strategy. This role is the Digital Strategy Section's focal point for the Division of Communication's efforts in planning and implementing UNICEF's approach to establishing innovative partnerships and strategies, increasing engagement with targeted brand advocates, influencers, partners and youth, in-line with the broader UNICEF digital strategy. In addition, the duties of this Officer include conceptualizing and implementing engaging digital strategies, marketing and implementation of all cross-divisional and cross-departmental digital engagement efforts as well as with regional and country offices, and serving as focal point to develop synergies with Innovation Unit.
Summary of key functions/accountabilities:
Marketing and Partnership Outreach
  • Research, draft and implement digital marketing strategies of all cross-divisional and cross-departmental digital engagement efforts as well as with regional and country offices.
  • Execute, analyze and report on digital marketing campaigns.
  • Draft, coordinate and implement marketing strategies for brand advocates, targeted influencers and youth.
  • Identify, establish and manage partnerships with digital platforms, products and agencies, brands, artists and organizations which may strengthen UNICEF's digital outputs, establishing a network of potential partners.
  • Identify external events and conferences that could showcase the work of the digital strategy section and lead to potential partnerships and submit ideas to be presented.
  • Support the Digital Strategy section focal point in the preparation of contracts and LTAs with partners as appropriate.
  • Innovative Communication
  • Investigate new, innovative digital media platforms and products which could benefit UNICEF's work, assisting in piloting as appropriate.
  • Undertake cost/benefit and feasibility analysis of innovative engagement technologies and tools and manage relationships with technology providers and vendors.
  • Liaise with UNICEF stakeholders to receive buy-in from other sections.
  • Closely collaborate as focal point to Innovation Unit for integration of cross platform youth public engagement efforts.
  • Support on project management of innovative and engaging digital products, including videos and apps.
  • Research the global digital media landscape – with a focus on less developed countries as well as cutting edge trends, paying particular attention to youth trends - to inform the section's projects and initiatives and feeding information to colleagues as appropriate.
  • Research, draft and implement innovative digital trends and approaches with UNICEF staff worldwide through digital outreach, trainings, webinars, case studies and guides.
  • Strategy and Content Development
  • Strategize communication efforts to better bridge digital storytelling and cross-platform efforts.
  • In alignment with organizational objectives, support country and regional office digital focal points with strategy, planning, and creative advice.
  • Provide guidance in creative and strategic communication initiatives for initiatives and campaigns with particular focus on youth.
  • Draft integration of Innovation Unit youth engagement efforts into broader digital strategies, when appropriate.
  • Qualifications of Successful Candidate
  • An advanced university degree (Master's) in social science, marketing, international affairs or communication. A first level university degree in combination with two (2) years additional qualifying experience may be accepted in lieu of the advanced university degree.
  • At least three (3) years of relevant work experience in digital marketing. Experience in not for profit environment will be an asset. Experience marketing to youth would be an asset.
  • International and national work experience.
  • Experience in partner communication, relationship management, advocacy, negotiation is required.
  • Demonstrated ability to operate in the environment that is fast moving, entrepreneurial and accountable.
  • Work experience in a decentralized and matrixed organization will be considered an asset.
  • Strong interpersonal and communication skills (verbal and written), and the aptitude to handle competing messages and priorities with multiple audiences.
  • Experience in project management will be an asset.
  • Fluency in English and French (written & verbal) is required. Knowledge of an additional UN Language (Arabic, Chinese, French, Russian, Spanish) is considered an asset.
  • Functional skills of Successful Candidate
  • Expert knowledge of digital media communication and engagement behaviors.
  • Proven ability to conceptualize, plan and execute ideas as well as transfer knowledge and skills.
  • Demonstrated ability to conceptualize, produce and implement innovative approaches in the work environment.
  • Excellent organizational skills and attention to detail, with continual focus process improvement.
  • Self-motivated with the ability to take direction and also work independently.
  • Knowledge of current trends in youth participation and new media, as well as good understanding of development issues, world affairs and current events.
  • Core Values
  • Commitment
  • Diversity and inclusion
  • Integrity
  • Core competencies
  • Communication (Level II)
  • Working with People (Leve I)
  • Drive for Results (Leve I)
  • Functional Competencies:
  • Formulating Strategies and Concepts (Leve I)
  • Relating and Networking (Leve I)
  • Applying Technical Expertise (Leve I)
  • Entrepreneurial Thinking (Leve I)
  • To view our competency framework, please click here.
    UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organisation.

    UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization. To apply, click on the following link http://www.unicef.org/about/employ/?job=499900