Direct Marketing Officer, NO-1, Brasilia, Brazil

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.
For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
Purpose of the Position
Direct Marketing Officer is accountable for the accomplishment of the stated key end-results by providing professional expertise and assistance in direct marketing towards individual donors, with a strong focus on acquisition of new pledge donors and retention of current donors through the different channels that compose the Individual Donors Program, such as Face to Face, Telemarketing, Digital and Direct Mail, in order to generate revenues; ensure maximum profitability to implement the UNICEF national and global goals and promote horizontal solidarity.
Key Accountabilities and Duties & Tasks
1. Implementation of the Individual Donors Plan:
Implementing the direct marketing plan through the channels such as: telemarketing, face-to-face and DRTV, with the objective of growing the main source of Brazil Country Office unrestricted OR and RR funds, by prospecting new donors and retaining current ones, growing the number of UNICEF pledge donors. Work in close collaboration with Telemarketing and Digital channels.
  • Analyze and define segmentations for prospecting campaigns and/or donors approach.
  • Propose a marketing mix to (1) develop criteria to use and adapt programmatic content in scripts, briefs, pitches and presentations; (2) definition of content (product), donation (price), channel and segment (market) and retention schema (promotion) for each campaign
  • Analyze different media to evaluate its fundraising feasibility and impact
  • Follow up the implementation of activities and interact with Operations cluster whenever necessary.
  • Provide recommendations on the marketing content at the database, such as segmentation, progress analysis and controls, codification, database clean up, dedup and enrichment parameters
  • Recommend appropriate approaches for use in corporate pathways to pledge campaigns and interact with internal and external partners to assure the operationalization of the new activities produced by the corporate partnership;
  • Recommend appropriate approaches for use in events aiming at acquiring new individual donors during such opportunities. Supervise the Direct Marketing content during events and emergency campaigns, and the implementation of it.
  • Supervise the implementation of the retention plan, especially the line and the circle model.
  • 2. Suppliers relationship:
    Effective and timely professional assistance and support are provided in developing, drafting and maintaining contract information, monitoring reports and relationships with current and new service providers, to strengthen and further enhance results, in order to increase the income level.
  • Define the type of provider and prepare Terms of Reference for quotations. Follow up quotation processes.
  • Develop new providers, facilitating the customization of the services to meet the complexity of UNICEF´s fundraising programme.
  • Assist in developing and maintaining close collaboration with providers, and pro-bono partners whose support is essential to the achievement of fundraising objectives. Evaluate suppliers.
  • Assist in drafting and editing contracts, amendments and other documents as appropriate.
  • Participate in CRC and other administrative mechanisms.
  • 3. Monitoring and evaluation:
    Regular monitoring and evaluation of activities and campaigns are undertaken according to the work plan to ensure maximum impact and continuous improvement of country fundraising efforts. Results and reports are prepared and shared on a timely basis.
  • Analyzing consumers and donors´ behavior from internal and external surveys, reports, specialized articles to find out relevant data and trends that increase (1) individual fundraising prospecting and retention results, (2) legacies and major donations.
  • Monitor and evaluate the appropriate and timely release of fundraising campaigns to target audiences, and participate in the evaluation of their impact. Monitor and evaluate the use and effectiveness of each campaign materials. Maintain a library of campaign reports.
  • Monitor the donor's perception of UNICEF in the country and recommend appropriate action to maintain a positive image for the organization. Define different criteria for marketing analysis, based on behavioral and socio-demographical factors. Periodical budget analysis and control. Assist in the reallocation of resources and recalculation of campaign goals and marketing strategies.
  • Undertake lessons learned review of successful and unsuccessful campaigns as directed by supervisor.
  • 4. Strategy and Workplan Preparation:
    Contribute to the preparation of the RM&P Strategy and Annual Workplan, by compiling and analyzing relevant data and by making recommendations.
  • Keep all progressing reports update, with due analysis and recommendations, periodically or upon LACRO and/or GVA request.
  • Propose new and cost-effective marketing strategies and content (design, components and timing) of the different activities and campaigns that further the resource mobilization goals.
  • Draft the Progress Report for each Request for Investment proposed by Brazil Country Office to Geneva and/or Latin American andCaribbean Regional Office.
  • 5. Administrative tasks and responsibilities are effectively carried out and delivered:
  • Search and selection of reliable and cost effective suppliers (F2F agencies, publicity, direct marketing, design agencies printing and mailing companies, call centers).
  • Prepare Terms of Reference for quotations and follow up quotation process.
  • Participate in CRC and other administrative mechanisms.
  • Evaluate suppliers.
  • Use Vision to different administrative and financial processes.
  • Control income and expenditure
  • 6.Supervision of team, process and workflows:
  • Supervise the implementation of the acquisition channels and assure they work in an integrated manner with Digital, Telemarketing and Retention channels.
  • Coordinate weekly meetings with the team with focus on deadlines, drawbacks and progresses.
  • Supervise team members´ duties and tasks being able to provide proper guidance and expertise to those issues that require special tutorial.
  • Ensure completition of PAS both own and that of all staff under supervision by deadlines.
  • Qualifications of Successful Candidate
    Education: University degree in Marketing, Business Administration, Communications or related field.
    Experience: At least one year practical professional work experience in fundraising or direct marketing for commercial purposes. Additional years of relevant experience in the above mentioned fields is an asset. Experience in supervising people is an asset. Background/familiarity with events and mass media campaigns.
    Language Requirements: Fluency in English and Portuguese required. Knowledge of Spanish will considered as an asset.
    Competencies of Successful Candidate
    Core Values
  • Commitment
  • Diversity and Inclusion
  • Integrity
  • Core competencies
  • Communication [II]
  • Working with People [I]
  • Drive for Results [I]
  • Functional Competencies
    Relating and Networking (I)
    Persuading and Influencing (II)
    Planning and Organizing (I)
    Entrepreneurial Thinking (I)
    To view our competency framework, please click here.
    UNICEF is committed to diversity and inclusion within its workforce and to represent the plurality of Brazil. Qualified female and male candidates from all religious and ethnic background, such as black and indigenous people and also people living with disabilities, are encouraged to apply and become part of the organization. Candidates will be treated equally regardless of gender, sexual orientation, special needs, religion, social and HIV/AIDS status. UNICEF is a smoke-free environment.

    UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization. To apply, click on the following link http://www.unicef.org/about/employ/?job=501959