Brand Manager - Package & Product Development

Responsible primarily for two key elements for NESTEA:

1) Providing strategic, analytical and business planning support for NESTEA

2) Innovation Manager responsible for working with global team around ideation, consumer testing and full commercialization of product and; package initiatives. This will also encompass the identification of long term innovation strategy and; opportunities based on consumer need states and occasions.

Key Responsibilities

Brand Strategy

• Contributes to Annual Business Planning Process for NESTEA: Situation Assessment, Strategic Analysis and Brand Plan Development;
  
  
• Provides on-going analytics and strategic brand management support: includes Monthly Business Reviews, Ad hoc analysis, contributes to BVA development, etc.
  

Brand Innovation

• Working with global team to Ideate, consumer test and develop Long Term Innovation Pipeline for NESTEA
  
  
• Project manager for product and packaging initiatives identified by Senior brand manager NESTEA or Integrated Marketing Communications Manager who provide the approved business case;
  
  
• Responsible for inputting information into the Clarity system and updating as required;
  
  
• Responsible for managing product and package development project timelines and budgets;
  
  
• Leverages Franchise Manager and leads cross functional product commercialization meetings to keep initiatives on track;
  
  
• Optimizes new product/package opportunities within our System and ensures fit within OBBPC framework as defined by Commercial Strategy Manager;
  
  
• Consults with Integrated Marketing Communications Managers in the development of integrated connection plans that support new product/package launches;
  
  
• Conducts post evaluation of new product/package launches, consulting with K&I, Finance and other functional areas as required;
  
  
• Shares opportunities/learning with other team members to help gain system efficiencies;
  
  
• Ad Hoc projects as required/discussed with Manager.
  

Job Requirements/Qualifications

• 6-8 Years of Brand Management experience
  
  
• Robust Business Planning, Analytics and Innovation experience
  
  
• Strong Project Management Skills from idea through to execution
  
  
• Solid Financial Acumen
  
  
• Strong influencing skills
  
  
• Strong communication skills
  
  
• Knowledge of the Stages and; Gates process preferred
  
  
• Demonstrated ability to be proactive and efficient
  
  
• Solid problem solving skills
  

Competencies - Leader of Self

• Drives Innovative Business Improvements
  
  
• Balances Immediate and Long-Term Priorities
  
  
• Delivers Results
  
  
• Imports and Exports Good Ideas
  
  
• Develops and Inspires Others
  
  
• Sets a Winning Example
  

Educational Requirements

• Bachelor’s degree in Marketing, business or related field required
  

Travel Requirements

• Approximately 10 to 15% travel in Canada and the U.S.
  

Relocation Assistance

• Nominal relocation assistance is available only for moves within Canada
  

Additional Information

• This position is not governed by the Car Policy
  

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace.

This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen.

Designated countries or sensitive positions within the company may have more stringent standards.

Brand Manager - Package & Product Development