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Demand Generation Marketing Manager SugarCRM Deutschland

9:31:00 PM

SugarCRM, the world's fastest growing Customer Relationship Management (CRM) Company, is looking for an experienced Demand Generation Manager to create innovative campaigns targeting new business as well as our our installed base of 2.500 European customers. Situated either in our European Head Office in Munich or working from your home office elsewhere in Europe, you will manage Sugar’s marketing automation platform and marketing database to execute database-driven campaigns, including webinars, direct mail, emails, paid search programs, sponsorships, social media and nurturing.

SugarCRM is a Silicon Valley start up that is fun, fast-paced and challenging. SugarCRM is reshaping the Customer Relationship Management industry because the solutions are leading edge – utilizing an open source stack, cloud based as well as having a state of the art user interface. You will join a young, talented, multinational team of driven professionals.

This position is ideal for a hands-on individual who can take projects from concept to implementation, and has a proven track record of simultaneously managing and delivering multiple successful lead generation campaigns. You are metrics-driven, and enjoy social media.

Responsibilities:

  • Develop, coordinate and execute lead generation plans, programs and campaigns for new customer acquisition and to nurture and drive enhanced revenue from existing customer base
  • Develop and manage lead scoring qualification process
  • Ability to write campaign copy, landing pages, and follow up email responses
  • Ability to analyze campaigns and programs for effectiveness and make valid conclusions; conduct marketing programs reporting and analysis.
  • Ensure communication between marketing and sales for achieving business goals
  • Develop reference and guidance materials for inside and channel sales specific to lead generation campaigns
  • Collaborate closely with stakeholders including the sales, creative and product teams to assure programs meet business objectives.
  • Track and manage budgets and spending specific to lead generation programs

Qualifications:

  • Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity
  • 2-5 years of B2B demand generation experience
  • Experience in net new lead generation and installed base marketing
  • Superior communication and writing skills
  • Passionate about making an impact on revenue
  • Experience in use of marketing automation and CRM systems
  • Track record of successfully managing multiple concurrent projects and consistently delivering on time
  • Excellent English both written and spoken.

Desirable additional Attributes:

  • Marketing experience across multiple European countries
  • Social media experience and passion
  • Experience working for an American Hi Tech or startup company
  • Additional languages

Place

  • Munich or home working elsewhere in Europe
  • Start Date: Third quarter 2011

Qualified and interested candidates should forward their resumes to:

Christine Pfisterer
SugarCRM Deutschland GmbH
Crusiusstraße 1
80538 München
Tel: +49 (89) 18917 2111
E-Mail: cpfisterer@sugarcrm.com
www.SugarCRM.com

Please put “Demand Generation Manager” in subject line.

For other positions available at SugarCRM, see http://careers.sugarcrm.com

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