Regional Marketing Director - Middle East Dell - Dubai

Regional Marketing Manager (EM Region)
As a key member of the Emerging Markets Commercial Marketing team, the Regional Marketing Manager (RMM) (the ‘Candidate’) will be responsible for executing against regional marketing programmes that support Dell’s business initiatives to drive demand and deliver Dell’s revenue and unit targets across all products and services, selling to Dell’s Channel, Retail partners & end users across the region, with a principle focus on promoting Dell’s Enterprise Solutions to end-users either directly or via a Preferred Partner community. As such, the Candidate must have a broad knowledge of the IT industry, Dell’s strategy including product, services and solutions offerings, competitors, and an in depth knowledge of marketing strategies, tactics and initiatives.
The Candidate will manage a core team of Country Marketing Managers (CMM’s) and Field Marketing Managers (FMM’s) across the defined region and will have primary responsibility for, amongst others, their marketing strategies, budget management, marketing campaigns, pipeline targets and ROI metric reporting. The Candidate will have frequent and regular interactions with the country General Managers, and the Regional Sales and Solutions Directors.
The role also requires engagement with the regional distribution and reseller channels, retail partners, preferred partners and end customers in order to better understand both their pain-points and business requirements; this localised information being required to be fed back into the EM-EMEA marketing team in order to better shape the overall EM-EMEA strategic plan and marketing programs.
The Candidate will work closely with the functional members of the greater Emerging Marketing team, including, but not limited to, the Enterprise Solutions Marketing Manager and the Retail/Distribution Marketing Manager and will be an active member of the EM-EMEA marketing SMT.

Responsibilities:
Develop an intimate understanding of the Regional/Country market dynamics, opportunities, channel and end customer requirements in order to provide inputs and insights that will help to shape the overall EM-EMEA and Regional Marketing Plans
Implement & execute effectively against the defined EM-wide marketing plan within budget and vendor funding guidelines in order to meet or exceed the overall regional business goals.
Formulate and implement localized tactical actions in order to take advantage of any regional specific opportunities, or to bridge any regional P&L or market growth gaps, as required.
Demonstrate effective campaign ROI by generating quality sales and channel leads, thereby contributing to overall sales pipeline build and converted revenue contributions (as per allocated regional target levels)
Lead and manage the regional marketing team via regular team meetings; 1:1 interactions and effective coaching.
Summarise and cascade key Dell marketing information via a managed and repeatable communications channel ensuring that all key stakeholders are fully apprised of the regional marketing activity and business impact.
Engage in the preparation of, and participate in, the regional Quarterly Business Reviews (QBR’S) and sales forecasting process
Ensure that the key DELL messages and talking points are effectively leveraged through the local primary market media by establishing effective relationships with the local PR agencies and press representatives.

Qualifications

Required Skills:
Degree level education, an MBA an advantage
8 years’ experience in an international marketing management role, with specific focus and experience in Country marketing would be a significant benefit.
Entrepreneurial approach and mind-set.
Strong interpersonal skills, customer focus and the ability to engage and communicate with both peers and at a senior management level.
Promotes a positive attitude that fosters effective relationships between Channel Partners and Dell’s sales team.
Demonstrates a high level of professionalism, productivity and quality execution with the ability to multitask effectively.
Strong drive for results, combined with a creative approach to problem solving and marketing management.
Excellent leadership and teaming abilities
Dedicated to meeting the expectations and requirements of internal and external stakeholders
Priority setting & problem solving abilities
Strong understanding of market dynamics and technology
Strategy and planning
Systems thinking
Strong analytical skills and business acumen
Excellent communication skills and the ability to clearly articulate marketing initiatives
Advanced knowledge of end-user and channel marketing principles
Excellent and demonstrable record in implementing, executing and managing end-user demand generation campaigns, channel marketing and incentive programmes
Strong presentation, influencing and communication skills

Desired Skills:
Ability to use Excel, Word and PowerPoint
Must be well organized, detail-oriented
Excellent communication skills – both written and verbal

Dell offers:
Opportunity to work with a strong brand at one of the world's largest IT solutions providers
Dynamic, challenging, international work environment
A team with a high level of energy, integrity and motivation to win
Exciting internal career opportunities
A commitment to diversity and inclusion
Competitive compensation including bonus plans & a great benefit package
An individual professional development plan

EM

Company Description

Since 1985, Dell has played a critical role in enabling more affordable and accessible technology around the world. As an end-to-end computing solutions company, Dell continues to transform computing and provide high quality solutions that empower people to do more all over the world.

With more than 100,000 team members across the globe, Dell serves customers ranging from the world's largest businesses and public-sector organizations, to small and medium businesses, and individual consumers. Dell's team members are deeply committed to serving our community, regularly dedicating volunteer hours to over 1,500 non-profit organizations. The company has also received numerous accolades ranging from employer of choice to energy conservation awards.

At Dell, we promote an environment that is rooted in the entrepreneurial spirit in which the company was founded. This means fostering an open approach to technology innovation that delivers effective solutions for all customer challenges. We believe technology is essential for human success and that it should be accessible to everyone.