Algeria & West Africa Commercial Manager EQUATORIAL COCA-COLA BOTTLING
Equatorial Coca-Cola Bottling Company (ECCBC) looks for a Commercial Manager for Algeria & the West Africa region.
Based in Ghana and reporting directly to the Algeria & West Africa General Manager, the Commercial Manager will be have the two main responsibilities. On one side, implementing and identifying integrated consumer and Trade Marketing strategies for the region that meet the evolving consumer needs and ensure achievement of the company’s objectives of profitable volume growth and market share leadership. And on the other side developing and improving the Route-To-Market for the region towards the most effective and efficient way in order to achieve a sustained competitive advantage, from both a strategic and an operational point of view.
The concrete functions will be:
Within the Marketing Role:
1.Lead development of the annual marketing plan, and supervise the Execution & Monitoring of plan to ensure delivery business objectives.
2.Develop and monitor annual marketing budgets and take all core decisions related to the implementation of planned marketing activities within budget.
3.Monitor and control the departmental operations budget to ensure attainment of objectives within allocated budgets.
4.Analyze trends from market research to monitor the effectiveness of the marketing strategies and initiate interventions to address issues and opportunities identified5.Manage and monitor in market effectiveness of marketing and sales initiatives through implementation of ITMO and RED
Within the Route-to-market Role:
1.Define a Route-to-Market policy and strategy for the AWAC region.
2.Set-up, manage, execute and implement Route-To-Market projects within the AWAC region.
3.Responsible for creating Project Plans, managing project execution including resources & budgets.
4.Leading teams in data collection, tool development and usage.
5.Responsible for analyzing the data and generating conclusions and recommendations for strategic and operational Sales & Distribution choices.
6.Set-up and support Sales Execution improvement programs, tools and materialsSet-up and support Distributor Development programs, tools and materials.
Bottler experience or knowledge of KO operations would be an added advantage.
Native or Proficiency English is a must
Our Mission is to reward our stakeholders by developing and managing a profitable total beverage system that refreshes the people of Africa and our Vision is to achieve sustained growth, establish ourselves as the leading drinks producer in each of the countries in which we operate and for them to identify us as one of the main bottling companies in Africa in terms of market leadership and achieving good profits on the capital invested.
We work taking into account the following Strategic Principles:
People: Right people, right place, right time
Execution: Gold standard execution
Relationship: Constantly strengthen alignment with TCCC and Cultivate relationships with our communities
Folio: Expand product portfolio
Organization Synergy: Capture synergies across the group
ROI: Deliver ROI
Merger and acquisition: Successfully integrate acquisitions
and bearing in mind our VALUES:
PASSION
We share the hopes and aspirations of our African communities and we believe in what we do. We have fun at work and we are passionate about refreshment, our customers and our people.
EXCELLENCE
Whilst our production, quality and execution are consistently excellent, we can adjust to the challenges of our markets with speed and agility.
ACCOUNTABILITY
We are accountable and transparent in all we do. As responsible members of our communities, we think globally and act locally.
WINNING TEAM
We are more than the sum of our parts through trust, collaboration and dedication. We don’t just work hard, we work smart.
MULTICULTURAL, MULTINATIONAL
As a world-class African company with roots in a family business, we understand the tough realities of our geographies and respect both our diversity and our heritage.
Based in Ghana and reporting directly to the Algeria & West Africa General Manager, the Commercial Manager will be have the two main responsibilities. On one side, implementing and identifying integrated consumer and Trade Marketing strategies for the region that meet the evolving consumer needs and ensure achievement of the company’s objectives of profitable volume growth and market share leadership. And on the other side developing and improving the Route-To-Market for the region towards the most effective and efficient way in order to achieve a sustained competitive advantage, from both a strategic and an operational point of view.
The concrete functions will be:
Within the Marketing Role:
1.Lead development of the annual marketing plan, and supervise the Execution & Monitoring of plan to ensure delivery business objectives.
2.Develop and monitor annual marketing budgets and take all core decisions related to the implementation of planned marketing activities within budget.
3.Monitor and control the departmental operations budget to ensure attainment of objectives within allocated budgets.
4.Analyze trends from market research to monitor the effectiveness of the marketing strategies and initiate interventions to address issues and opportunities identified5.Manage and monitor in market effectiveness of marketing and sales initiatives through implementation of ITMO and RED
Within the Route-to-market Role:
1.Define a Route-to-Market policy and strategy for the AWAC region.
2.Set-up, manage, execute and implement Route-To-Market projects within the AWAC region.
3.Responsible for creating Project Plans, managing project execution including resources & budgets.
4.Leading teams in data collection, tool development and usage.
5.Responsible for analyzing the data and generating conclusions and recommendations for strategic and operational Sales & Distribution choices.
6.Set-up and support Sales Execution improvement programs, tools and materialsSet-up and support Distributor Development programs, tools and materials.
Desired Skills & Experience
We look for a professional with a minimum of 5 to 10 years working experience within the FMCG sector and with professional knowledge and experience in route-to-market and Sales & Channel Management.Bottler experience or knowledge of KO operations would be an added advantage.
Native or Proficiency English is a must
Company Description
ECCBC has founded in 1997 as a joint venture between Cobega and The Coca-Cola Export Co.. ECCBC currently comprises 18 companies, has its headquarters in Barcelona and operates in 13 countries in North and West Africa.Our Mission is to reward our stakeholders by developing and managing a profitable total beverage system that refreshes the people of Africa and our Vision is to achieve sustained growth, establish ourselves as the leading drinks producer in each of the countries in which we operate and for them to identify us as one of the main bottling companies in Africa in terms of market leadership and achieving good profits on the capital invested.
We work taking into account the following Strategic Principles:
People: Right people, right place, right time
Execution: Gold standard execution
Relationship: Constantly strengthen alignment with TCCC and Cultivate relationships with our communities
Folio: Expand product portfolio
Organization Synergy: Capture synergies across the group
ROI: Deliver ROI
Merger and acquisition: Successfully integrate acquisitions
and bearing in mind our VALUES:
PASSION
We share the hopes and aspirations of our African communities and we believe in what we do. We have fun at work and we are passionate about refreshment, our customers and our people.
EXCELLENCE
Whilst our production, quality and execution are consistently excellent, we can adjust to the challenges of our markets with speed and agility.
ACCOUNTABILITY
We are accountable and transparent in all we do. As responsible members of our communities, we think globally and act locally.
WINNING TEAM
We are more than the sum of our parts through trust, collaboration and dedication. We don’t just work hard, we work smart.
MULTICULTURAL, MULTINATIONAL
As a world-class African company with roots in a family business, we understand the tough realities of our geographies and respect both our diversity and our heritage.
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