Customer Manager, China Duty Free, GTME Asia PacificShanghai, China
Top 3-5 Accountabilities
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1. Understand what creates value for customers and deliver on it.
· Develop
and deliver customer specific strategies and commercial plans that
explore and exploit opportunities to grow both businesses.
· Build superb, mutually beneficial, collaborative relationships with key customer contacts.
· Negotiate and agree sales drivers including pricing, distribution, share of space, and marketing / promotional calendars.
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2. Achieve amazing outcomes together with other Diageo markets and our supply chain partners.
· Work
closely with Diageo’s domestic markets to ensure a seamless brand
experience for the consumer and to explore and exploit mutual growth
opportunities.
· Liaise
closely with Diageo’s supply division to ensure that there is a timely
and superb service to our customers and to find new ways to create
value.
· Timely and accurate demand forecasting will play a key role in managing supply to customers and business performance.
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3. Execute great shopping experiences and offers for our consumers.
· Develop
a range of shopper and consumer insights, market and brand
understanding and convert these into actions to unlock opportunities.
· Partner with customers to create a compelling retail environment.
· Launch and support a constant stream of new innovations to delight customers and consumers.
· Monitor competitor activity and take actions to continually develop the category and grow Diageo’s brand share.
· Influence
the development of the brand, regional and channel plans by providing
knowledge, data and insights relating to the local business environment.
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4. Be an ambassador for Diageo and Diageo’s brands.
· Connect with and demonstrate Diageo’s values at all times.
· Be a role model of leadership behaviour demonstrating the highest levels of integrity, compliance and ethics at all times.
· Create an environment and culture of continuous improvement, beating the plan, and beating the competition.
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Qualifications and Experience Required
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To succeed in this role the Customer Manager will:
· Have
the commercial maturity that comes with at least 5 years
sales/commercial/account management experience, ideally gained within a
consumer goods and/or retail environment.
· Experience in China and Travel Retail / Duty Free highly favourable.
· Have retail marketing and execution experience and instinct.
· Have a sound understanding of category management.
· Be of graduate calibre, or equivalent.
· Possess cultural awareness appropriate to the customer environment.
· Have
the ability to create and inspire energy for their plans and ideas and
to cut through a complex environment to make things happen.
· Be a confident and strong influencer and negotiator, with a range and adaptability of style.
· Be able to generate and interpret shopper and consumer insights.
· Be
highly analytical and data literate, forecasting accurately, and
understanding and evaluating the profit impact of their actions.
· Be a superb planner, able to bring together and reconcile a complex matrix of brand, customer and consumer needs.
· Have a proven ability in implementing strategy, solving complex problems and decision making.
· Be passionate about our brands and hungry to succeed.
· Strong verbal and written communication skills in both English and Mandarin (business) are essential.
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Barriers to Success in Role
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· Low resilience and inability to operate successfully in a fast moving, highly demanding, and often pressurised environment.
· Lack of commercial and marketing competency, consumer insight, retail instinct and understanding of brand marketing strategies.
· Lack of capability in the areas of analytics, data literacy, planning, problem solving, and decision making.
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