Region Marketing & Commercial Director China
Position Overview:
• Lead the region marketing & commercial team to develop & implement regional marketing and commercial programs to increase brand equity and drive profitable volume for identified brands.
• Provide leadership & manage relationships with operational & bottler teams to ensure excellent execution of marketing and commercial programs.
Job grade: incumbent graded
Key Results Areas:
Regional marketing strategy development: (20%)
• Identify consumer insights and opportunities to create brand linkages for local markets, and translate those consumer insights into local relevant consumer activations.
• Responsible for annual marketing plan development
• Develop business health analysis to keep system informed on key issues & opportunities thru monthly category analysis and monthly competitor activities monitoring
Regional commercial strategy development: (20%)
• Identify shopper insights and opportunities to identify OBPPC strategy for region and each of the markets
• Responsible for annual commercial plan development
• Develop channel/commercial health analysis to keep system informed on key issues & opportunities thru monthly commercial analysis and monthly competitor activities monitoring
Brand & Commercial Management (25%)
• Liaising with Division marketing and commercial team for brand strategy / commercial strategy development and ensuring local marketing & commercial strategy/plans are in accordance with each national strategy
• Lead the plan developing, execution, monitoring and review of aligned marketing calendar to enhance brand equity, OBPPC development and accelerate growth of key brands & packs
• Devise tracking and review system and cascade learning through various internal communication
.
Cross function communication & collaboration: (20%)
• Demonstrate project ownership and establish a smooth & healthy relationship with Division Marketing, Division Commercial, and Region Operation, Bottler Marketing, Bottler Commercial, Sales Operations and other functions for high quality activation execution in market.
• Thoroughly understand the channel and key account strategies to ensure the promotion calendar fit into customer management goals
• Support Region Operation local marketing & commercial program development
• Establishing a process of seeking and rollout of best practices. (industry, other regions, bottlers)
Development of a high performance team through training & coaching (10%)
Actively work & train the key team members to guide & coach them to take appropriate course of action.
Agency management: (5%)
• Manage the quality and efficiency of advertising, promotion and event agencies for creative, innovative and high quality activation
Ensuring that CCCBL trademarks are used in accordance with polices.
DME management:
Drive DME efficiency thru consistent monitoring & review
Job Requirements / Qualifications
Core Competency:
Creating the Future
Building Sustainable Organization Capabilities (Proficient))
Establishing Strategic Direction (Proficient)
Leading Through Change (Proficient)
Pursuing Innovation (Proficient)
People Leadership
Enhancing and Sustaining the Performance of Others (Proficient)
Leading a Successful Team (Proficient)
Leveraging Diversity (Proficient)
Personal Excellence
Acting with Integrity (Proficient)
Communicating Effectively (Proficient)
Pursuing Personal Development (Proficient)
Delivering Profitable Results
Building Accountability (Proficient)
Building Value-Based Relationships (Proficient)
Delivering Relevant Local Consumer Strategies (Proficient)
Focusing on Customers (Proficient)
Functional Skills:
Understand Consumer and Developing Insights (Proficient)
Building Brands and Brand Equity (Proficient)
Understand Commercial strategy and develop OBPPC plans (Proficient)
Analyzing Brand and Business Health (Competent)
Creating Consumer Marketing Strategies and Plans (Proficient)
Creating Locally Relevant Brand Communications (Competent)
Seeking Innovative Platform to Connect with Customers (Excel)
Understanding and Analyzing Financials (Proficient)
Managing Revenue Growth (via channel, pack, price mix) (Competent)
Managing Our Portfolio (of brands, packs and channels) (Proficient)
Developing Innovation (Awareness)
Managing Media to Connect with Our Target (Competent)
Utilizing Marketing Assets to Create Consumer Connections (Excel)
Creating Profitable, Volume Driving Promotions (Proficient)
Optimizing Agency Relationships (Excel)
Judgment and Decision- Making:
Responsibilities are typically stated as broad goals or areas of accountability. There is substantial latitude in determining how to accomplish the goals.
Knowledge & Experience:
Relevant experience of 6-10 years in multinational FMCG companies in managing role
Education & Professional Qualification:
Bachelor degree or above, MBA preferable
Language Requirements:
Excellent written and oral English & Chinese skills
Travel Requirements:
Travel 50% of work time under normal conditions
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
Region Marketing & Commercial Director | China |
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