Gerente de Inovação Sênior

Financial: Accountability for development budget spends and allocation as well as development of new product price chain(s) and management of P&L.

Market Complexity: This role operates within the local market but will include projects for regional, and potentially global, roll out.

Brazil is a large, diverse, and rapidly changing country that requires a high degree of cultural flexibility and an open minded approach to deal with this complexity.

Leadership Responsibilities: Leading and influencing a cross functional team and key stakeholders (including local and global Exec members)

Leading the concept development process on truly Game Changing innovation that will allow Diageo to realize its full potential in the region

Input into the evolving regional innovation strategy and our approach to concept development

Purpose of Role: The purpose of the role is to plan and deliver an ambitious pipeline of truly Game Changing innovation for PUB against our key opportunity areas. The role is designed to support the local market business objectives.

Top 3-5 Accountabilities:

1. Accountability for project leadership from early stage concept to Gate 3

2. Input into regional innovation strategy and identify Game Changing opportunities for PUB that deliver against this

3. Engage the local exec and global innovation and brand teams on projects within the PUB pipeline

4. Support on up skilling local innovation team in ideation and concept generation

5. Joint accountability for PUB 5 year Pipeline to ensure we have a stream of future Game Changing innovation

Qualifications and Experience Required: Bachelor’s degree, preferably in a Marketing or a Business related subject and Experience at Brand Manager Level

Proven ability in:

Strong leadership spike

Strategic penetration

Leveraging consumer insights and interrogating ideas

Developing consumer driven strategy

Consistently delivering great performance

Managing brands to achieve brand goals

Developing & managing all elements of the marketing mix

Building great relationships and leading cross functional teams

Influencing peers and executive level in both a local & global context

Barriers to Success in Role:

Strong strategic thinking and evaluation skills

Strong commercial understanding

Project management skills

Consumer understanding

Ability to influence a team and key stakeholders

Ability to manage and work with 3rd party agencies

Gerente de Inovação Sênior