Senior Brand Manager Johnnie Walker
Creates Strategies that Win
- The Senior Brand Manager delivers the short and medium term strategic goals of Western Europe (NSV / CAAP / GM / Market Share) for a specific brand or brand variant to outperforms the competition and delivers against equity targets.
- Leads the development of a clear vision and simple strategy for the Brand
- Strategies are translated into focused, differentiated and commercially relevant GAME plans that can be executed easily across multiple countries.
- Stakeholders in the country teams are consulted to gain alignment and input.
Leads competition -beating execution
- Brilliant execution and high standards are a way of life
- Drives fast implementation of big scaleable ideas that can be – and are – executed brilliantly
- Marketing activities that win with customers and consumers are brilliantly executed.
- Agile in responding to changing conditions: The trade-offs between short-term performance delivery, share, equity and medium term growth are skilfully managed.
Drives pace and agility through instinctively making the right marketing judgement decisions:
- Pace and agility are valued over perfection
- We create (or reapply) marketing activities that delight consumers and customers and build adoration for our brands.
- Highly effective Brand platforms and off-trade conversion drivers are created and our customers rate us as a Top3 CPG
- The working relationship between customer marketing and the category teams ensures that customers demand, and want to participate in, our programmes ahead of the competition.
- Has the capability to create groundbreaking and highly effective communications in a broadband enabled world.
Partners brilliantly with agencies and cross functional teams to deliver breakthrough content and execution:
- Initiates clear and creative ways of working with the right partners (including customers) in order to generate compelling solutions.
- The role each partner and internal resources need to play to deliver success is clearly identified. Teams have well defined ways of working that empowers everyone to do their part brilliantly.
- Authentic, robust relationships are in place and a collaborative spirit across agencies and teams is the norm.
- We are restless in understanding best practice, testing and evaluating how to build.
- Customers are key contributors to business planning.
- Diversity is leveraged as a source of competitive advantage
Drives value for Diageo and our Customers:
- There is genuine synergy across countries in WE: Multiple points of creation are avoided and we reapply work at the highest effective level
- The team adopts a true performance culture with spikes in both consumer and customer performance. Key performance metrics are delivered through a ruthless focus.
Top 3 functional capabilities for this role
Creates Strategies that Win
- Constantly reframes category and portfolio issues to deliver breakthrough opportunities.
- Translates strategy in to highly commercial and differentiated plans
Inspires Agency and cross-functional teams to deliver breakthrough content
- Works collaboratively to create output that is rich in flair. Encourages self and others to take risk.
- Creates joined-up teams and effective ways of working (CMO / GBT / Sales)
Leads competition-beating execution
- Takes personal accountability for holistic performance
- Drives agile decision making, makes things simpler.
- Brilliant execution is a way of life. Role models the leadership behaviours for Brilliant execution
Essential qualifications / experience required
- 7+ years marketing experience
- Demonstrates strategic thinking and translation of strategies into differentiated plans
- Demonstrates a restlessness in understanding best practice combined with a successful track record of marketing innovation
- Good Relationship skills: proven ability to influence across functions and countries
- Can procure and deploy expert resources from colleagues, agencies and partners to create breakthrough outcomes
Senior Brand Manager Johnnie Walker
Post a Comment