Marketing Communications Specialist (Africa Department)
RNW
RNW promotes free speech through independent journalism and the use of new media. We create thought-provoking content for young people around the globe and provide a safe space for them to tell their stories and exchange ideas.
RNW promotes free speech through independent journalism and the use of new media. We create thought-provoking content for young people around the globe and provide a safe space for them to tell their stories and exchange ideas.
For our new Department of Marketing & Communications we have an immediate opening for a
Marketing Communications Specialist (Africa Department) m/f
for 36 hours per week
vacancy number: 14-011
for 36 hours per week
vacancy number: 14-011
Aim
At the new-style RNW, a new marketing communications specialist post has been created, based on the idea that an integrated content marketing approach is vital to cementing our relationship with our young target audience. The editor of our Africa Department and the marketing communications (M&C) specialist (Africa) will work together. The editor will focus on high-quality journalistic content and facilitating dialogue, while M&C will concentrate on generating reach and impact. These two matters are of equal importance. Because RNW’s target audience is young (aged 15-30) the M&C Specialist is required to have expertise in a target-group-oriented approach, and a thorough knowledge of the channels needed to establish and maintain a relationship with the target audience.
At the new-style RNW, a new marketing communications specialist post has been created, based on the idea that an integrated content marketing approach is vital to cementing our relationship with our young target audience. The editor of our Africa Department and the marketing communications (M&C) specialist (Africa) will work together. The editor will focus on high-quality journalistic content and facilitating dialogue, while M&C will concentrate on generating reach and impact. These two matters are of equal importance. Because RNW’s target audience is young (aged 15-30) the M&C Specialist is required to have expertise in a target-group-oriented approach, and a thorough knowledge of the channels needed to establish and maintain a relationship with the target audience.
Tasks and responsibilities
As a marketing communications specialist you establish market description. You conduct target audience analysis: what is need-to-know and what is nice-to-know, which media channels and media brands are used. You identify opportunities by developing new concepts or special campaigns. You also develop policy on portfolio in local markets aimed at reaching and engaging the primary target audience of young adults. You put the social media strategy into practice and set up and execute online campaigns. You will promote new and existing products by acquisition of clients (reach) and by increasing time on the site and/or listening time. We also expect you to increase the number of returning visitors and interaction (build and maintain audience engagement) with the focus on creating both super-users and brand ambassadors. We expect you to develop communication campaigns for the branding, acquisition and maintenance of new and existing concepts. You will do public relations. As an M&C specialist you cooperate closely with the editorial staff (region and/or theme) by integrating content and marketing, identifying topics, advising on approach to target audience (tone of voice / look and feel) and developing new concepts.
As a marketing communications specialist you establish market description. You conduct target audience analysis: what is need-to-know and what is nice-to-know, which media channels and media brands are used. You identify opportunities by developing new concepts or special campaigns. You also develop policy on portfolio in local markets aimed at reaching and engaging the primary target audience of young adults. You put the social media strategy into practice and set up and execute online campaigns. You will promote new and existing products by acquisition of clients (reach) and by increasing time on the site and/or listening time. We also expect you to increase the number of returning visitors and interaction (build and maintain audience engagement) with the focus on creating both super-users and brand ambassadors. We expect you to develop communication campaigns for the branding, acquisition and maintenance of new and existing concepts. You will do public relations. As an M&C specialist you cooperate closely with the editorial staff (region and/or theme) by integrating content and marketing, identifying topics, advising on approach to target audience (tone of voice / look and feel) and developing new concepts.
The new marketing communications specialist will report to the marketing manager.
Skills/requirements
• Five years’ experience as a marketing communications specialist;
• University level education (HBO/WO in the Netherlands or equivalent);
• Fluent English and French;
• Knowledge of the Dutch language is an advantage;
• Thorough knowledge of the African region;
• Thoroughly at home online;
• Creative, enterprising, inventive;
• Confident personality, empathetic.
• Five years’ experience as a marketing communications specialist;
• University level education (HBO/WO in the Netherlands or equivalent);
• Fluent English and French;
• Knowledge of the Dutch language is an advantage;
• Thorough knowledge of the African region;
• Thoroughly at home online;
• Creative, enterprising, inventive;
• Confident personality, empathetic.
We offer
The appointment will initially be made for one year. The terms and conditions for broadcasting personnel apply. The position falls within salary scale G of the collective labour agreement for broadcasting personnel. The initial salary depends on education, age and experience.
The appointment will initially be made for one year. The terms and conditions for broadcasting personnel apply. The position falls within salary scale G of the collective labour agreement for broadcasting personnel. The initial salary depends on education, age and experience.
Information
For more information about the position, call Karin Zoetemeyer, Marketing Manager + 31 (0) 6-81957401. More information about RNW at www.rnw.org.
For more information about the position, call Karin Zoetemeyer, Marketing Manager + 31 (0) 6-81957401. More information about RNW at www.rnw.org.
Applications
To apply, please complete the application form at:http://corporate.rnw.nl/english/work-at-rnw , and upload your CV and letter of application before 28 April 2014. The interviews will take place in week 18 and in week 19.
To apply, please complete the application form at:http://corporate.rnw.nl/english/work-at-rnw , and upload your CV and letter of application before 28 April 2014. The interviews will take place in week 18 and in week 19.
Please no commercial enquiries in response to this announcement.
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