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Brand ambassador Antwerp, Ghent, Knokke

Brand Ambassador

“Building the legend of our fascinating premium drinks portfolio by inspiring, motivating and educating customers” 

Diageo

Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray and many more.

Diageo trades in approximately 180 markets and employs over 28,000 talented people around the world. The word Diageo comes from the Latin for day (dia) and the Greek for world (geo). Our great range of brands and geographic spread means that people can celebrate with our products at every occasion no matter where they are in the world. This is why 'celebrating life every day, everywhere' is at the core of what we do.

Our vision in the Benelux is to be the undisputed leader in growing super premium spirits. In particular, we have an ambition for Johnnie Walker® and Ciroc® to become iconic global brands of luxury.
We are looking for you to support in doubling our business and achieving our great performance ambition in Belgium!

The role

You are the ambassador for Reserve portfolio (our portfolio of luxury brands including Ciroc and Johnnie Walker) and you are the personification of these brands. You have the ability to build great relations with key influencers in the industry and know the right places to go to. You engage with bartenders to ensure they are serving our drink in the right way and know to tell the story behind our brands. Your job isn’t done until our products are visible to consumers and perfectly served in the right places. This is a commercial position and you are responsible for driving and inspiring customer loyalty while implementing marketing activations in luxury bars, clubs and restaurants.

Other responsibilities will be to:
• Understand consumer types, attitudes and trends
• Identify emerging trends and communicate that knowledge to key contacts within the team
• Develop profitable programs while partnering with our customers in the on-trade
• Use customer insights while executing activation plans
• Use sufficient metrics in order to identify key areas of focus, assess alternatives and correct when needed

Your profile

It is not about years of experience, but about having the right attitude!
• Bachelor or Master degree is preferred
• In depth knowledge of the spirits industry, our brands and the on trade business
• Passion for LUXURY
• Dutch and French native speaker
• Networker and confident
• Strong influencing skills: the ability to impact customer behaviour at the point of purchase
• High level of structure
• Self-starting and resilient
• Strong analytical and negotiating skills
• Restless, agile, competitive

Do you hold yourself to the highest standard with real accountability for results? Then let’s talk!

Brand ambassador Antwerp, Ghent, Knokke