Business Development Rep - Polokwane
Level 6
Reports to Area Manager and Sales Manager
Context/Scope: brandhouse is a ZAR5.5 billion NSV joint venture between Diageo, Heineken and Namibia Breweries, with an outstanding track record of success since its formation on 1 July 2004.
The South African alcohol beverage market is highly competitive - brandhouse is currently the No 2 player in the country by volume, behind SABMiller. Other competitors highly active in this market are Distell, Pernod Ricard (for whom South Africa is a big bet market) and RGBC (distributing Brown Forman and others)
The role is based in South Africa and reports into the Sales Manager or Area Manager with responsibility for either a channel or geography.
BDR Route To Market (RTM) - Will be responsible for RTM customers only ie Cash & carry, Redistributors Wholesalers, Bulk Breakers within a defined geographical area
BDR Retail Off Trade - Will be responsible for Retail Off trade customers only (may include some RTM customers) within a defined geographical area
BDR Retail On Trade - Will be responsible for Retail On trade customers only, within a defined geographical area
BDR Geographic - Will be responsible for a mixture of Retail Off trade, Retail On Trade and some RTM customers within a defined geographical area
Market Complexity: The market is complex and changing rapidly. Multiple channels exist across diverse socio-economic sectors, with a general trend towards premiumisation. Brandhouse plays in all alcoholic beverage categories bar wine, which makes it the no. 1 competitor to all other players. Brandhouse 2015 growth goals are:
· 1 in 4 branded serves
· Double TP every 3 years
· South Africa’s no. 1 alcohol beverage company
Leadership Responsibilities
· No direct line management but responsibility for leading with customers in outlets in the defined territory
· Able to demonstrate the required levels of brandhouse leadership plus sales functional capability
Purpose of Role: Effectively manage and develop outlets in order to deliver individual and team stretch brand, channel and customer targets
Top 4-6 Accountabilities
1. Management and achievement of sales volume, value targets and KPI targets
2. Drive the highest standards of executional excellence through the implementation of business plans, trading term compliance, cycle activity, perfect store activation & category management
3. Implement sales driver activities (will focus on QDVP3)
4. Foster outstanding collaboration and build relationships with key customers
5. Timely and accurate completion of all administration including database & credit management
100% of customer calls completed on time, with due frequency and to defined standards
Qualifications and Experience Required
Appropriate tertiary qualification (degree / diploma)
2-3 years FMCG Sales experience
SHL standard verbal and numerical scores
Commercial experience is a plus
Full clean driving license
Barriers to Success in Role
Inability to…
Work collaboratively across the organisation
Consistently deliver great performance
Business Development Rep - Polokwane
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