Merchandiser - Nelspruit
Level: | Level 6 | |
Location: | Klerksdorp | |
Reports To: | Regional Merchandising Manager | |
Purpose of Role |
| To manage the merchandising aspect of the sales function so that the JV brands attract the attention of potential consumers, stimulate their interest and convert that interest into purchasing the brand, through outstanding shelf maintenance and productive and outstanding special displays
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a) Market Complexity |
| The SA market is both developing and fragmented with potential widespread change taking place in the structure of the retail off-trade given the possible licensing of the FMCG retail chains.The concentration of purchasing power amongst national accounts on off-trade follows the global trend resulting in ever-increasing pressure on pricing, profitability and service.Mastering of the on-trade is a strategic imperative ensuring maximum influence at port of consumption in this channel.JV will hold top market positions in categories in which they operate, and can expect stern opposition from the dominant beer and brandy sector in South Africa |
Top Accountabilities
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| 1. Call cycle · A minimum of 20 stores are planned on the itinerary to allow 50% time for requests. 400 cases of product are displayed per week. Top 50 wholesalers to be serviced 3 days per week for 3 hours per call. · Top 200 Self Service outlets to receive a weekly call for 90 minutes per call · Next 400 Self Service outlets to be serviced every 2nd week for 1 hour per call. 2.Reporting · A daily report is submitted that records calls made, number of cases displayed, type of display and time spent, and must be by outlet by brand. 2. Preparation · POS material is collected for the displays to be built and a full tool kit is available to complete the job in accordance to weekly/daily plans. 3. Confirmation / Selling · In confirming the arrangement and stock availability, additional sales are generated by negotiating additional displays or building displays that need additional stock. 4. Display Maintenance · The stock, especially beer and RTD’s, is rotated on existing displays and they are cleaned and revamped to ensure the correct image is projected. 5. Building of Displays · The stock is sufficient on the display, the correct theme material has been utilised, with strong price flashes. The display is current, clean and allows purchase by the consumer. Displays must at all times show innovation and creativity in line with brand objectives. 6. Ticket writing · Price flashes, boards and specials are easily readable, show quantity and description with the emphasis on price. 7. General Displays · Wall frames and light boxes are positioned in hot spots / key areas of the outlet and recorded. Records kept of all promotional signage [customer calling cards] 8. Shelf Maintenance · Brands are displayed on shelf in accordance to brand share / planogram objectives and are replenished and measured on every call – oos reported to the store manager and an order is placed. Beer and RTD stocks are rotated to ensure FIFO principles. 9. Persuasion · Field Marketers need to be in store experts and must build relationships with the outlet staff and must motivate them to promote the JV brands. · |
Qualifications and Experience Required |
| Qualifications · Matric Certificate
Experiences & Key Skills · Previous experience in a merchandising or sign writing environment desirable · High degree of product knowledge · Understand consumer motivation states · Consumer and customer Insights · Area’s account base and trade structure · Competition field sales force activities and resources · Negotiating skills · Planning and scheduling
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Merchandiser - Nelspruit
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