Senior Executive, Marketing Strategy & Insights

Position Overview:

Job Objective:
Support MS&I Manager and work closely with the Consumer Marketing team to provide actionable insights, integrated marketing and channel programs. This person should have the ability to manage both quantitative and qualitative research projects, plus have the exposure on various market measurement systems, i.e. Retail Audit and Consumer Tracking.

Key Result Areas:
1. Support MS&I Manager in delivering consumer insights in developing and implementing strategies and marketing/ trade programs that maximize long-term profitable growth.
 Work with research suppliers to execute & implement research projects in the most efficient & effective way
 Provide brand specific value-added consumer insights utilizing the appropriate research tools and tracking studies
 Continuously measure and analyze respective brands’ volume, share and KIA performance
 Monitor and analyze the dynamics of marketplace and competition to enable comprehensive market understanding
 Monitor and analyze consumer consumption behavior and perception toward our brands on a regular basis

2. Management of research suppliers
 Work closely with research agencies to develop effective research plan/ design for each respective brand to help answer business questions
 Manage quality of research via regular review of status, fieldwork observations (both qualitative and quantitative), attending interviewer briefings, determining data processing plans and reviewing final report/presentations to ensure high quality of service from suppliers

3. DME Control
 Effective allocation of DME and monitor the expense status


Job Requirements / Qualifications:
Core Competency:
Leader of Self
Accelerates Growth (Thought Leadership)
 Drives Innovative Business Improvements
 Balances Immediate and Long-term Priorities
Drives Execution (Results Leadership)
 Delivers Results
 Imports and Exports Good Ideas
Unleashes Potential (People Leadership)
 Develops and Inspires Others
 Lives the Values

Functional Skills:
Builds Brand Value
 Understands the external environment (competitive and market) and identifies new sources of opportunity (Limited)
 Interrogates data to identify core business levers (Limited)
 Balances facts with intuition to distill complex opportunities into compelling business cases (Aware)
 Understand the operational fundamentals of our Bottling System (Limited)
 Leverages financial rigor to prioritize and allocate resources effectively (Aware)
 Measures financial and equity impact of investments and institutionalizes learnings (Limited)
 Deploys discipline and process to improve impact and speed to market (Limited)
Builds Brand Love
 Anticipates future trends to engage and delight consumers (Limited)
 Seeks understanding of fundamental human needs and behaviors (Limited)
 Pursues innovation and change with a mindset of continuous improvement (Aware)
 Balances intuition and fact to distill complex thought into action (Aware)
 Demonstrates judgment to define a compelling core creative idea (Aware)
 Crafts a vision for what the brand / category / market could be (Aware)
 Persuades and inspire others (marketing, regions, bottlers, etc) to make informed decisions and build credibility of the research (Aware)


Independent Judgment:
Typically receives assignments in the form of projects/ data analyses and results expected but has freedom to decide on priorities and how to accomplish assignments.


Knowledge & Experience:
 3-5 years of marketing research experience in research companies and/or multinational FMCG companies


Education & Professional Qualification:
Bachelor degree or above, preferably in Marketing Research or related field


Language Requirements:
Excellent written and oral English & Chinese skills


Travel Requirements:
Travel up to 15% of work time under normal conditions



At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

Relocation costs are not provided for this job. By applying for this job, candidates understand and acknowledge that the Company will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.
Senior Executive, Marketing Strategy & Insights