Head of Customer Marketing - Reserve brands

Reserve Brands have brilliantly executable customer plans that deliver against the Reserve strategy to drive double-digit growth

• Ensures there is a clear reserve strategy across countries and brands by assessing opportunities and threats, setting priorities, timelines and recommendations for resource (A&P) allocations.


• Consolidates all Reserve brand and country plans into a single Reserve plan, and monitors progress against activity execution and delivery through identifying issues and opportunities to over-deliver against Reserve plan


• Key internal contact for all Reserve brands teams, and works with the Reserve brand marketing team to ensure that single brand and multi-brand activities are aligned and well planned and that there is a solid commercialisation/customer plan for all brand activity


• Ensuring the ‘create and apply’ model is applied throughout Reserve business to deliver more efficient and simple execution

Reserve Brands have brilliant customer relationships, leveraging category and customer insights to deliver growth strategies

• Actively supports Head of Reserve to develop commercial / marketing plans with Tier 1 customers in on and off premise for Reserve, and driving collaborative relationships with Reserve strategic customers


• Key linkages through our collaboration centre for Reserve customers to create amazing partnerships grounded with real customer insights


• Reserve Brands can commercialise, at scale, shopper marketing programs and category platforms (Reserve only, and integrated into core brand activities) to drive disproportionate growth for Reserve brands

Simple, effective decision making on all Reserve Brands via a single point of contact for complete (country and brand) Reserve A&P

• Has the complete visibility of all A&P (brand and country) for Reserve brands, and the ability to take decisions on reallocation between brands and countries to maximise performance, and with the right consultation with budget holders, and submit to agreed process


• Responsible for understanding the ROI of key programs, and working to enhance return as necessary

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Top 3 functional capabilities for this role:

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Externally focussed commercial strategy development and execution

Brilliant Execution
Business Analysis and Intelligence

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Top 3 leadership capabilities for this role:

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Consistently delivers great business performance
Know and be responsive to the external influences on our business
Stay focused on your priorities – demonstrate rigour and brilliant execution

Be Authentic
Builds and sustains trust with others through real relationships cross functionally

Creates Possibilities
Be imaginative; enable self and others to go beyond the norm

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Essential Qualifications / knowledge / experience required / languages

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• Broad experience of commercial experience working in all parts of sales with success in sales strategy development and a track record of working closely with marketing leaders on brand strategy. Experience of consumer marketing is beneficial


• Experience in building collaborative and influential relationships internally, and with customer and industry peers on customer marketing and related disciplines


• Highly skilled in fostering commitment, resolving conflict and creating collaborative relationships


• Experience of leading leaders and leading diverse cross-functional teams

Head of Customer Marketing - Reserve brands