PR Manager, iTunes ,EMEIA Apple

PR Manager, iTunes, EMEIA

REPORTS TO: Director of Public Relations, iTunes, EMEIA

JOB PURPOSE

• PR figurehead for iTunes in UK,Europe, Middle East, India and Africa
• Development and implementation of a focused PR strategy to proactively communicate the agreed Apple messages to targeted media with the view of widening and increasing coverage in key media

KEY ACCOUNTABILITIES

1. Content Launch & Momentum
• To devise, implement locally and roll out in appropriate territories content launch plans utilising the resources available to maximum effect
• Plans to include: PR ownership of iTunes Europe live events including iTunes Festival, organisation of briefings with key press, organisation of press tours, selection of Hit Lists for special events and identifying individual PR opportunities, helping local PR managers achieve strong iTunes coverage
• To plan, develop and roll out launch and momentum campaigns spanning music, film, TV and books

2. Media Relations
• To build and maintain relationships with key media resulting in maximum opportunity for coverage
• To act as the key Apple contact to the media on subjects and issues relating to iTunes
• To Identify and escalate potential public issues that may impact the organisation and diffuse rumours and resolve conflicting messages

3. Press Event Management
To budget for, plan and implement agreed press events and tours that support iTunes launches, strategy and agreed local initiatives

4. iTunes support
To provide PR advice, support and resource for iTunes stake holders in music, film, TV and book teams

5. Reporting
• To provide information as and when requested on iTunes PR related information
• To produce a bi-weekly report of activities, keep the wiki up to date of coverage and alert all re issues as and when required
• To distribute key PR news to local and European team as and when relevant


KEY COMPETENCIES
Role requires higher educational background preferable in business but also in technical discipline, or MBA plus substantial experience in PR functions, preferably in consumer industry. This might include roles in PR agencies, corporate PR departments or as a journalist. Liaising at the highest level of management is required. Experience of working for a global US organisation is preferable. High level of people management skills. Strong knowledge of PR, existing knowledge of the media landscape required, good customer presence, presentation and interpersonal skills are all requirements of the role. Driven individual, highly motivated. Experience of multi-country PR would be great. Travel a necessity.

KEY RELATIONSHIPS
• Director Public Relations,iTunes, EMEIA
• iTunes Europe
• EMEIA Product Marketing
• Country PR managers and EMEIA product PR heads
• Journalists

KEY PERFORMANCE INDICATORS
• Quality targeted coverage
• Increase of Apple's visibility: new media, higher frequency and size of articles
• Systematic coverage within key media for any new launch
• Increase of visibility for specific segment

Additional Information

Posted:

March 15, 2012

Type:

Full-time

Experience:

Mid-Senior level

Functions:

Public Relations

Industries:

Music

Employer Job ID:

PR Manager iTunes

Job ID:

2702538

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