PR Manager x2 Siemens
PR Manager - IC
12 months FTC - Camberley, Surrey
PR Manager - Industry
Manchester
Mission/Goals
To champion and protect Siemens' brand and reputation in the UK by developing and leading the delivery and implementation of an effective Media Relations and External Communications strategy with a particular focus on the Industry sector.
Responsible for managing Media Relations and contributing to Government Affairs activities for the relevant sector, working as part of a dedicated Corporate Communications team. Reports to the Head of External Relations but collaborates closely with and takes sector guidance from the Industry communications head. Works with these and sector management teams to develop and agree appropriate PR and GA plans. Responsible for the delivery of activities in line with agreed sector/divisional PR plans as well as a share of corporate press office work. Responsible for selection, management and performance measurement of PR agencies and other suppliers; a key member of the UK Communications department.
What are my responsibilities?
External Communications - working on proactive campaigns or reactive issue handling for the Industry Sector
• Drive best practice media relations and increase positive media coverage in support of the overall strategic vision. This will involve developing close working relationships with colleagues and external stakeholders, including peers at key customers.
• Build and develop relationships with journalists in the national, broadcast, online, regional and trade media across specific sectors, including news, features, manufacturing, environment, process and engineering.
• Help protect Siemens' reputation by ensuring any negative or critical stories relating to Industry Sector are balanced with a Siemens comment and support Siemens' crisis communications and business continuity procedures.
• Assist in the media training of key Industry Sector spokespeople. Collaborate with colleagues to contribute to Corporate PR campaigns covering agreed topics such as UK Credentials, Environmental thought-leadership, Innovation, Skills, that help position Siemens as a valuable contributor in the UK.
• Be willing to be on call as part of a specific team of media relations experts who are available to handle media calls out of hours as part of a 24/7 response service. Escalating issues as appropriate. Willingness to travel as part of this role.
• Give support to update the Siemens Internet and intranet with news generated by the company.
External Communications - working on Industry Sector trade press
• Working together with the Head of Industry Communications to brief and manage the incumbant PR agency McCann's to create and deliver agreed campaigns for Industry Sector businesses. Ensure that targets are met, campaigns effective and budgets optimised.
Thought Leadership & Government Affairs support
• Develop leadership themes and help with messaging for senior managers and spokespeople within the Industry Sector. Help to co-ordinate the UK Government Affairs activity for Juergen Maier MD Industry Sector and other senior Industry Sector executives. Supporting with messages and briefing notes. Co-ordinating with UK and Global Corporate CC and GA teams.
• Network with global and NW Europe cluster colleagues to better understand the company and provide input from UK experience.
1. Experience gained within a press office function and with a PR agency or in journalism; Some Government Affairs experience preferable. Degree and/or other relevant qualification (eg: NCTJ) preferable.
2. Excellent writing skills and attention to detail, News sense - the ability to spot a Siemens story and sell it in to national, broadcast, online, trade and regional media; time management skills and ability to prioritise workloads and work in a fast-paced news environment.
3. Ability to project own ideas and vision clearly and secure 'buy-in' among senior managers; Experience handling sensitive issues and crisis communications.
4. People-skills needed to collaborate with sector specialists covering a broad range of business areas; Ability to interact and develop professional relationships.
5. Strong Microsoft Office skills
6. Experience of strategic communications and campaign planning.
7. A strategic, creative and lateral thinker
8. Proven knowledge of evaluation techniques.
9. Good knowledge of and contacts in UK media and government.
10. A self-starter who can work proactively, prioritise and work on projects simultaneously.
11. Ability to motivate and manage people and agencies.
12. Strong written and verbal communications skills.
For more details and to APPLY for this role please visit www.siemens.co.uk /careers and search under job requisition number 99694 (PR Manager Industry) or 99692 (PR Manager IC).
The company has around 430,000 employees (in continuing operations) working to develop and manufacture products, design and install complex systems and projects, and tailor a wide range of solutions for individual requirements.
For over 160 years, Siemens has stood for technical achievements, innovation, quality, reliability and internationality.
12 months FTC - Camberley, Surrey
PR Manager - Industry
Manchester
Mission/Goals
To champion and protect Siemens' brand and reputation in the UK by developing and leading the delivery and implementation of an effective Media Relations and External Communications strategy with a particular focus on the Industry sector.
Responsible for managing Media Relations and contributing to Government Affairs activities for the relevant sector, working as part of a dedicated Corporate Communications team. Reports to the Head of External Relations but collaborates closely with and takes sector guidance from the Industry communications head. Works with these and sector management teams to develop and agree appropriate PR and GA plans. Responsible for the delivery of activities in line with agreed sector/divisional PR plans as well as a share of corporate press office work. Responsible for selection, management and performance measurement of PR agencies and other suppliers; a key member of the UK Communications department.
What are my responsibilities?
External Communications - working on proactive campaigns or reactive issue handling for the Industry Sector
• Drive best practice media relations and increase positive media coverage in support of the overall strategic vision. This will involve developing close working relationships with colleagues and external stakeholders, including peers at key customers.
• Build and develop relationships with journalists in the national, broadcast, online, regional and trade media across specific sectors, including news, features, manufacturing, environment, process and engineering.
• Help protect Siemens' reputation by ensuring any negative or critical stories relating to Industry Sector are balanced with a Siemens comment and support Siemens' crisis communications and business continuity procedures.
• Assist in the media training of key Industry Sector spokespeople. Collaborate with colleagues to contribute to Corporate PR campaigns covering agreed topics such as UK Credentials, Environmental thought-leadership, Innovation, Skills, that help position Siemens as a valuable contributor in the UK.
• Be willing to be on call as part of a specific team of media relations experts who are available to handle media calls out of hours as part of a 24/7 response service. Escalating issues as appropriate. Willingness to travel as part of this role.
• Give support to update the Siemens Internet and intranet with news generated by the company.
External Communications - working on Industry Sector trade press
• Working together with the Head of Industry Communications to brief and manage the incumbant PR agency McCann's to create and deliver agreed campaigns for Industry Sector businesses. Ensure that targets are met, campaigns effective and budgets optimised.
Thought Leadership & Government Affairs support
• Develop leadership themes and help with messaging for senior managers and spokespeople within the Industry Sector. Help to co-ordinate the UK Government Affairs activity for Juergen Maier MD Industry Sector and other senior Industry Sector executives. Supporting with messages and briefing notes. Co-ordinating with UK and Global Corporate CC and GA teams.
• Network with global and NW Europe cluster colleagues to better understand the company and provide input from UK experience.
Desired Skills & Experience
What do I need to qualify for this job?1. Experience gained within a press office function and with a PR agency or in journalism; Some Government Affairs experience preferable. Degree and/or other relevant qualification (eg: NCTJ) preferable.
2. Excellent writing skills and attention to detail, News sense - the ability to spot a Siemens story and sell it in to national, broadcast, online, trade and regional media; time management skills and ability to prioritise workloads and work in a fast-paced news environment.
3. Ability to project own ideas and vision clearly and secure 'buy-in' among senior managers; Experience handling sensitive issues and crisis communications.
4. People-skills needed to collaborate with sector specialists covering a broad range of business areas; Ability to interact and develop professional relationships.
5. Strong Microsoft Office skills
6. Experience of strategic communications and campaign planning.
7. A strategic, creative and lateral thinker
8. Proven knowledge of evaluation techniques.
9. Good knowledge of and contacts in UK media and government.
10. A self-starter who can work proactively, prioritise and work on projects simultaneously.
11. Ability to motivate and manage people and agencies.
12. Strong written and verbal communications skills.
For more details and to APPLY for this role please visit www.siemens.co.uk /careers and search under job requisition number 99694 (PR Manager Industry) or 99692 (PR Manager IC).
Company Description
Siemens AG (Berlin and Munich) is a global powerhouse in electronics and electrical engineering, operating in the industry, energy and healthcare sectors.The company has around 430,000 employees (in continuing operations) working to develop and manufacture products, design and install complex systems and projects, and tailor a wide range of solutions for individual requirements.
For over 160 years, Siemens has stood for technical achievements, innovation, quality, reliability and internationality.
Additional Information
- Posted:
- March 5, 2012
- Type:
- Full-time
- Experience:
- Mid-Senior level
- Functions:
- Public Relations
- Industries:
- Mechanical or Industrial Engineering
- Job ID:
- 2660792
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