Guinness Sales Specialist - Metro/NYC
Purpose of Role:
· Responsible for achieving budgeted sales within assigned region and assigned account base.
· Local implementation of National Execution Plan.
· Lead Multi-Cultural programming in NYC.
Financial Responsibility:
Manage assigned A&P budget as well as T&E budget to cover costs of merchandising supplies and responsible business entertainment.
Complexity of Role:
Develop a general understanding of business, financials, products/services, with emphasis on the market, or account needs.
Complexity is moderate (territory/assigned accounts, products/services, sales or account management process).
Management Responsibility:
· Has moderate authority/opportunity to set and negotiate product/service terms.
· Is beginning to plan own territory or account approach and monitors resources within Diageo standards.
Decision Making:
Solves a range of straightforward problems; analyses possible solutions using standard procedures
Key Outputs:
· Establish Diageo as the premier supplier in assigned territory through market knowledge, constant and reliable call frequency.
· Maintain maximum store inventories through program communication (pre-selling using Persuasive Selling Format),
Achieve targeted distribution goals for innovation items.
Achieve targeted distribution goals for innovation items.
Execution
- Installs all merchandising materials on a timely basis in each retail account.
- Maximum conversion of chain activity.
- Communicate Diageo added value through knowledge of retail trends and unit profit through reports
- Monitor and report on competitor activity in assigned territory
- Provide product knowledge and beer seminars to retail customers
- Work with customers to understand & influence their selling capacity.
- Strong attention to detail, excellent communication with distributor, accounts, line manager and cross functional roles to ensure alignment on planning and execution.
Qualifications and Experience Required:
· Bachelor degree required
· 2-4 years relevant work experience required
· Selling experience as part of an organization with sales training
· Understanding of retailer and/or distributor strategy and operations
· Analytical and presentation skills
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