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Marketing Innovations Manager


Purpose:
To develop / manage and champion the GGBL innovation & renovation strategy
Top Accountabilities
· Formulate, manage and champion the IMC innovation and renovation strategy, covering all brands.
· Work alongside GBIG, as leader of IMC team to progress Projects through NaviGate innovation stages.
· Lead Projects through NaviGate commercialisation to launch review stage.
· Lead existing projects through NaviGate (Gates 1 to 6)…
· Manage global stakeholders on all projects in conjunction with global team project members; ensuring projects proceed with pace and rigour.
Qualification & Experience
· University marketing / business qualification
· Proven ability: team leadership / strategic thinking
· Minimum 6 years Marketing / Project Management experience.
· Previously demonstrated success in Brand / Project management
· Able to demonstrate success in developing & leading team.
· Proven strategic management ability.
· Experience working with and successfully managing agencies / strategic partner relationships.
Skills and Knowledge
· Budgetary control & cost control management
· Research interpretation, tools & usage
· Advertising agency procedures
· Competitive intelligence and Consumer & insights
· Strategic Penetration
· Motivating & inspiring agencies & cross functional teams
· Basic SAP / support IT systems
Barriers to Success
· Inability to. Progress to timeline on all projects
· Inability to successfully implement launch plans (performance against launch KPI’s)

Marketing Innovations Manager