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RwandAir Marketing Manager

Reporting to General Manager Commercial

Key tasks

  • Develop the corporate identity and brand of RwandAir
  • Track and manage customer perception of the RwandAir brand
  • Manage advertising campaigns
  • Define hard product and service concepts
  • Actively develop proactive approach to managing customer relations in the frontline, via the website and via social media
  • Identify most valued customers and develop a FFP offer and CRM approach and data warehouse that enables RwandAir to prosper through loyalty

Authorities

  • Use of third parties to support brand, advertising and product development
  • Relationship with Skytrax
  • FFP technology and platform

Accountabilities

  • Measurement of brand awareness and customer satisfaction
  • Advertising campaigns
  • On time product development
  • Loyalty program
  • Customer satisfaction survey

Required skills

  • Marketing
  • CRM
  • Contract negotiation and management
  • Market analysis
  • Creativity
  • Writing and business plans
  • IT awareness
  • Relationship building skills with creatives
  • Track record of new business development
  • Accuracy
  • Team player

Required experience and Education

  • Min. 5 years of relevant experience in technology, marketing or CRM development, requiring some exposure to working on brand development and ideally a FFP
  • Existing airline experience is highly desirable.
  • Bachelor degree in marketing. Master’s degree in the field is an added advantage.

Interested individuals, who meet the conditions, should submit their application letters addressed to Senior Manager Human Resources, notarized copy of certificate or diploma together with their current CV’s and copy of ID to the address below not later than 22nd May, 2012 at 16:00 pm.

The Senior Manager Human Resources;
RwandAir
Kigali International Airport
P.O. Box 7275 Kigali -Rwanda

Only Shortlisted candidates will be contacted. Note: RwandAir is an equal opportunity employer