Intern - Marketing Communications, Consumer Market

Title	Intern - Marketing Communications, Consumer Market
Location	Afghanistan
Programme	Economic Development - Financial Services
Agency	Roshan
Deadline	30 Jan 2013

In 2003, AKDN and its partners launched Roshan (Telecom Development Company Afghanistan Ltd)meaning 'light' or 'hope.' Today, Roshan is Afghanistan's leading telecommunications operator, covering over 60% of the population and connecting 5 million active subscribers in 230 cities and towns across the country's 34 provinces. Roshan is a major driver of reconstruction and socio-economic development in Afghanistan, having invested over $500 million in the country since inception in 2003. As Afghanistan's single largest private investor and tax-payer, Roshan contributes approximately 5% of the Afghan Government's overall revenue.

Roshan directly employs 1,200 people and provides indirect employment to over 30,000 people. Highlighting Roshan's commitment to diversity, approximately 20% of staff are women, 90% are Afghan Nationals of various ethnicities and backgrounds, and 10% are expatriates from 16 countries around the world. Roshan strives to be the employer of choice in Afghanistan, investing heavily in employee education, training and mentorship programs to develop talent and capacity. The diverse members of the Roshan family share a common desire to thrive in a uniquely challenging business environment and to contribute to the future of Afghanistan. About working for Roshan 

The Aga Khan Fund for Economic Development (AKFED), part of the Aga Khan Development Network (AKDN), is a major shareholder of Roshan and promotes private initiatives in building economically sound enterprises in the developing world. Also owned in part by Monaco Telecom International (MTI) and TeliaSonera, Roshan continues to show strong investor confidence, setting the benchmark for how companies should operate competitively and with a social conscience, in post-conflict countries.

The Position
Roshan, an IPS company based in Afghanistan is seeking for an Intern - Marketing Communications, Consumer Market to work within its Marketing Communications Team. The Intern - Marketing Communications, Consumer Market is to define, plan, and execute brand and communication campaigns aimed at the consumer market to sustain the company's brand equity and market leadership position, as well as to meet the company's short-term and long-term market share and financial objectives.

A summary of the Intern - Marketing Communications, Consumer Market responsibilities and tasks is as follows:

Plans and executes brand and tactical marketing communications campaigns across all customer touch points for the consumer market segment to meet the company's short-term and long-term objectives

Captures the requirements from 'internal customers' i.e. product management, customer care, sales, and/or regional teams and translate them into an agency brief to define the campaign positioning, implementation and media plan

Defines, plans and executes brand and marketing communications campaigns to support business objectives for customer acquisition, consumer loyalty programs, digital media, social media and retail visual merchandising

Plans, executes and manages ATL(Above the Line) and BTL (Below the Line) campaigns, including other alignment with public relations/Press releases, internal announcements, call centre briefings, SMS broadcasts, website, and social networking to ensure a cross-functional alignment and a timely delivery campaigns

Creates and maintains comprehensive project plans and checklists for all campaigns

Defines, coordinates and implements retail visual merchandising materials across all distribution channels

Sets KPIs, budgets, and measurements to provide effective campaign tracking evaluation for post-campaign review and proactive recommendations for ongoing development and future campaigns

Edits occasional product literature, customer care scripts, IVR (Integrated Voice Response) scripts or other materials to support the launch of the projects

http://sh.webhire.com/servlet/av/jd?ai=736&ji=2656807&sn=I