Lead Development Rep - Beijing
Genesys is the world’s leading provider of customer service and contact software — with more than 2,000 customers in 80 countries. Drawing on its more than 20 years of customer service innovation and experience, Genesys is uniquely positioned to help companies bring their people, insights and customer channels together to effectively drive today’s customer conversation. Genesys software directs more than 100 million interactions every day, maximizing the value of customer engagement and differentiating the experience by driving personalization and multi-channel customer service – and extending customer service across the enterprise to optimize processes and the performance of customer-facing employees.
Summary of the Position
Goal of Lead Development Role
The Vital Role of the Lead Development Representative is to Generate Qualified Leads for the sales force. This is done through a combination of inbound & outbound efforts where the LDR follows up with responders and or event attendees who match our ideal customer profile. They also serve as the main point of contact to build relationships with incoming calls and web inquiries. The role is 100% dedicated to lead management and nurturing leads.
The Vital Role of the Lead Development Representative is to Generate Qualified Leads for the sales force. This is done through a combination of inbound & outbound efforts where the LDR follows up with responders and or event attendees who match our ideal customer profile. They also serve as the main point of contact to build relationships with incoming calls and web inquiries. The role is 100% dedicated to lead management and nurturing leads.
Three core elements of the LDR role:
1. Build rapport with contacts by offering resources (webinar invitations, white papers, relevant blog articles, etc.) and understanding where the prospect is in the buying process
2. Gather key information to update the CRM system and assign a nurture path and follow-up strategy
3. Identify opportunities that meet a minimum qualification criteria (BANT) for the sales team Key
1. Build rapport with contacts by offering resources (webinar invitations, white papers, relevant blog articles, etc.) and understanding where the prospect is in the buying process
2. Gather key information to update the CRM system and assign a nurture path and follow-up strategy
3. Identify opportunities that meet a minimum qualification criteria (BANT) for the sales team Key
Responsibilities
The LDR has a strong skill set that uses the Lead Management process to:
- Transform Marketing Qualified Leads to Sales Opportunities, by educating, and challenging prospective
buyers; not selling - Update SFDC to reflect current lead status
- Take live chats and phone calls & follow-up via phone & email on leads from web, events, email campaigns, etc.; ask for referrals
- Schedules intro meetings w/potential buyers & AE for qualified opportunities that fit BANT criteria
- Creates opportunities in CRM system & assign to Sales per BANT criteria
- Assigns and use Lead Nurturing processes on ICP accounts not yet ready to buy
- Searches internal & external subscription databases, LinkedIn, etc. for additional key contacts within existing companies
Qualifications/Skills Required and Preferred
- Excellent written and verbal communication skills
- Strong rapport building phone communication
skills - Great problem solver; ability to grasp difficult concepts easily
- Strong active listening skills
- Ability to multitask and strong time management skills
- Resourceful & ability to adapt quickly to
changing environment - 3+ years in a professional educational role
- BA/BS degree
To apply, please submit your resume to careers@genesyslab.com
Genesys is an equal opportunity employer committed to diversity in the workplace.
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