Senior Online Marketing Officer Leeds Metropolitan University

Senior Online Marketing Officer

Leeds Metropolitan University - Marketing

Ref: MAC278622A

Grade 5, £26,779 - £30,122

Full time: Permanent.

Our University has recently implemented a new marketing structure to support our strategic priorities and provide a high quality and creative marketing service.

We are looking to recruit a Senior Online Marketing Officer to join the Design and Digital team and to support in developing and delivering a sector-leading digital strategy for the university.

The successful candidate will lead on the university's search marketing activity (SEO and PPC) to ensure we achieve excellent organic search engine rankings and return on investment. This role will also manage the delivery of online marketing projects in support of our online marketing objectives. Activities may include: online open days, online advertising campaigns, social media campaigns, development of micro-sites for international markets and new digital applications. Measuring, monitoring and reporting on campaign and project performance will be central to the role. The successful candidate will have line management responsibility for a member of staff.

Applicants should have previous online marketing experience and a strong knowledge of websites, search marketing (SEO and PPC), social media marketing, and digital developments relevant to marketing and, in particular, online recruitment marketing. Knowledge of mobile marketing is desirable. Our ideal candidate is customer focused, results orientated, able to work effectively as part of a team and has well-developed communication and interpersonal skills. They will also have a proven ability to work to deadlines and demonstrate effective planning, organising and project management skills

Closing Date: 28th May 2012

Further details and an application form are available from our website http://www.leedsmet.ac.uk/jobs/index.htm