Wine Marketing and Branding Specialist Moldova

Chemonics seeks a wine marketing and branding specialist for the ongoing, USAID-funded Competitiveness Enhancement and Enterprise Development project, Phase II, for a one-month assignment (two weeks in Moldova and two weeks offsite) between April and September 2013. The project enhances the ability of Moldovan enterprises to compete in the global market by growing and expanding key industries, including the wine industry, and to increase sales and investment. 

The wine marketing and branding specialist will help support the development of a national wine brand based on quality, with strong country-of-origin features. We are seeking individuals who have a passion for making a difference in the lives of people around the world. Responsibilities include:

• Conduct background research and analysis required to formulate recommendations concerning the brand's unique selling proposition and positioning statement
• Create a vision or framework for marketing and promoting Moldovan wine in domestic and international target markets
• Provide recommendations to the National Office of Wine and Vine and other key stakeholders concerning the industry's optimal unique selling proposition and positioning statement; optimal price positioning; and marketing and promotion framework (including probable competitive advantages and differentiating factors) that will be used to drive domestic sales and exports
• Provide essential input for creative or visual elements of the national wine brand​

Qualifications:

• Bachelor's degree in business, marketing  or related field required
• Extensive senior-level experience in the wine business, especially international trade, sales and marketing, or both
• Knowledge of major European, U.S., and Chinese wine markets
• Knowledge of the Commonwealth of Independent States wine market is highly desirable
• Strong analytical skills, in areas such as business and economic research
• Excellent communication skills, including the ability to write logically and convincingly
• Ability to convincingly sell ideas to others
• Excellent interpersonal skills and ability to work well on a team
• Cultural sensitivity diplomacy, good judgment, and discretion
• Demonstrated leadership, versatility, and integrity
• Proficient English required; knowledge of Romanian and/or Russian preferred; knowledge of French desirable

Application Instructions:

Send electronic submissions to moldovawinerecruit@chemonics.com by February 28, 2013. Please include the name of the position in the subject line. No telephone inquiries, please. Finalists will be contacted.

In addition, please download and complete Chemonics’ equal employment opportunity self-identification form and submit it separately to EEOselfidentify@chemonics.com with only "Moldova Competitiveness Enhancement and Enterprise Development Phase II - Wine Marketing and Branding Specialist”​ in the subject line. If you prefer not to disclose your sex, race, or ethnicity, you may check “I do not wish to complete the information requested.” Thank you for completing the form and supporting our equal employment opportunity reporting requirements.

Chemonics is an equal opportunity employer and does not discriminate in its selection and employment practices on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, genetic information, age, membership in an employee organization, or other non-merit factors.​