Email Marketing Manager

Title		Email Marketing Manager
Job ID		mar-atl-636
Department		Marketing and Events
Location		Atlanta-USA
Description  GSMA Ltd is looking for a talented Email Marketing Manager to support the event marketing team located in Atlanta, GA. This is a great opportunity to drive marketing strategy and be a part of a growing, global team. GSMA Ltd.’s culture is casual yet high energy. We are passionate about our product and loyal to each other and our company. We value work/life balance, efficiency, simplicity, and making a difference in the world. The primary responsibilities of this position are the development and implementation of email marketing strategy from inception through execution. The role requires strategic and analytical thinking to recommend marketing programs and investments to increase brand awareness, generate sales leads and ultimately drive event attendance. Key Responsibilities • Plan and execute email marketing campaigns for multiple, international events, often running in parallel. • Create and manage the campaign timeline, clearly setting expectations and establishing deadlines with key stakeholders. • Gather content from relevant stakeholders to craft compelling email marketing communications. • Design, build, and send email communications within our marketing automation tool (Eloqua). • Advise stakeholders of best practices with regard to email marketing, marketing automation capabilities, testing and projected results. • Develop automated email nurturing campaigns to support sales lead generation. • Engage in A/B testing to determine new/best approach to email marketing practices. • Research and recommend specific email list rentals/purchases to support customer acquisition and sales lead generation.
Context  The GSMA represents the interests of the worldwide mobile operator community. Spanning 219 countries, the GSMA unites nearly 800 of the world's mobile operators as its members, as well as linking them with more than 200 companies in the broader mobile ecosystem (including; handset makers, software companies, equipment providers, Internet companies, and media and entertainment organizations). The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications sector and the role of operators within it. In addition, we work with Governments, regulators and NGO’s to develop the social and economic value of mobile on a country, region and global basis. Finally we operate and produce the leading mobile industry event, Mobile World Congress and the rapidly growing Mobile Asia Expo along with other content specific events around the world. The GSMA is governed by a 25 member board, comprising CEO level representatives from the world's leading mobile operators, among them AT&T, Bharti Airtel, China Mobile, NTTDoCoMo, Orange, Telefonica, Telecom Italia-TIM, Deutsche Telecom and the Vodafone Group.
Criteria  • Self-starter, capable of operating with minimal supervision. • Significant experience of marketing, marketing communications and/or brand management experience. • Experience with Marketing Automation tools. Eloqua required. (Eloqua Master preferred, HTML a plus). • Excellent copywriting, editing and proofreading skills, with an exceptional attention to detail and accuracy • Good design sense; ability to direct graphic designers. (While not required, the ability to use graphic design tools such as Photoshop/Dream Weaver, etc. is a plus). • Proven track record of managing multiple projects simultaneously, building appropriate processes and tools and delivering results. • Willingness to stay on the cutting edge of the latest platforms, technology tools and marketing solutions. • Strong leadership, communication and collaboration skills. • Experience working with international, cross-functional teams a plus. The position will require flexibility, creativity and strong project management and communication skills. The position requires work across multiple time zones and occasional travel.
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