Head of Audience Data and Analytics
- Job Ref. No
- 1045226
- Location
- London - Broadcast Centre Media Village
- Contract Type
- Continuing
- Contract Duration
- Continuing
- Job Category:
- New Media & Technology
- Closing date for applications
- 17 May 2013 at 11:59pm
Department
The Future Media Marketing & Audiences team is responsible for understanding people’s lives, needs and media use and applying those insights to enable the BBC to create digital media products, platforms and brands that help people benefit from the BBC - now and for many years to come.
We are currently looking to recruit a Head of Audience Data and Analytics which is a new role and will sit across BBC digital media to implement a digital audience data, measurement and analytics strategy and lead audience analytics and data across the BBC.
We are currently looking to recruit a Head of Audience Data and Analytics which is a new role and will sit across BBC digital media to implement a digital audience data, measurement and analytics strategy and lead audience analytics and data across the BBC.
Role
Taking the lead of the BBC’s Digital Analytics community, you’ll devise and deliver an analytics strategy for the BBC, ensuring that we have the leading-edge audience measurement and analytics capabilities to influence key decisions.
You’ll lead a team of world class digital audience analysts ensuring best practice in measurement and analysis is nurtured and expertise is built within the team.
You’ll lead a team of world class digital audience analysts ensuring best practice in measurement and analysis is nurtured and expertise is built within the team.
As the expert in digital media analytics and a trusted leader, you’ll build strong relationships with internal departments within the BBC and allocate resources to ensure that we deliver data analysis in order to help the business areas achieve their goals.
Requirements
You’ll have in-depth knowledge of digital media analytics, data, measurement, methodologies and industry standards with a strong track record of achievement in digital analytics, data and measurements and the use of data to inform the direction of its products, platforms and brands.
You’ll have expertise with multivariate statistical analysis, manipulating analytic tools and software and therefore have substantial experience devising new ways of better exploiting data, identifying insights and presenting data in a stimulating way.
You’ll have expertise with multivariate statistical analysis, manipulating analytic tools and software and therefore have substantial experience devising new ways of better exploiting data, identifying insights and presenting data in a stimulating way.
As the Head of Audience Data and Analytics you’ll have demonstrable experience leading, developing and motivating teams.
Your excellent communication, leadership, influencing and stakeholder management skills will mean you can present the data to people at all levels in order to deliver clear aims of the business.
Many members of the Marketing and Audiences team provide dedicated support to a particular service, platform, portfolio or genre. There is a requirement, however, for all staff to work flexibly across all areas. This includes contributing to ad hoc projects or providing longer term support in different divisions within the BBC.
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