Interactive Marketing Coordinator Vans&Reef

General Summary:

Coordinate Interactive marketing functions to help achieve Vans/Reef EMEA financial goals. Reinforce brands image and increase brands awareness by presenting the Vans/Reef brands in a coherent and efficient way to our customers and consumers. Close collaboration with Interactive Marketing Manager in developing and implementing Interactive marketing plans and coordinating Interactive Marketing projects.

Primary Accountabilities:

GENERAL

- Support Interactive Marketing activities for Vans/Reef across EMEA.

- Support in improving Vans/Reef brands image and awareness, increasing coverage, upgrading quality perception and reflecting brands positioning and differentiation from competitors.

- Assist in analyzing results and providing comprehensive reports of Vans/Reef Interactive marketing activities across EMEA.

- Regularly gather market feedback to further improve effectiveness of Interactive marketing strategies/plans/tools.

BUDGET - Work closely with the Interactive Marketing Manager to maximize marketing budget and grow brand presence & sales in EMEA.

- Assist in development of annual budget proposals and expenditure allocation plans; in accordance with marketing strategy and allocated budget.

- Assist in regularly analyzing and reviewing allocation of marketing budget to ensure results are achieved efficiently.

- Assist with the monitoring and reporting on budget on a monthly basis, and be positioned to readily identify spent, committed and planned status at all times.

- Maximize every single investment towards the brands objectives.

Interactive Marketing:  

-  Assist in the managing of content and functionality for Vans/Reef interactive media; including but not limited to the web sites, video, webcasting, mobile, on-screen and social networks.

- Explore and develop potential next-generation interactive functionality in close partnership with the  Interactive Marketing manager.

- Coordinate the flow of information between the Vans/Reef US Interactive Marketing Departments, Vans/Reef EMEA HQ and the Vans/Reef local offices across EMEA.

- Assist in adapting US interactive marketing materials for European needs and integrate them whenever necessary.

- Work closely with peers in sales, marketing, product and retail to align on key objectives and develop plans using interactive media to support those initiatives.

- Continue to develop and implement tools to drive traffic to Vans.com & Reef.com and their network of sites.

- Assist in SEO optimization of Vans/Reef EMEA marketing and e-com platforms, posses a good understanding of SEO strategy.

For more details and to apply, please clcik here.