Associate Brand Manager - Vodka & Gin

Support Brand strategic and commercial plans to drive growth through customers and consumers. This role exists to support the Marketing Brand Manager and/or Director in Strategic Plan development, GAME plan development, creative, media and research strategy development, Brand performance analysis and identification of opportunities, promotional activation and innovation/renovation. The candidate for this role should have 2- 3 years of Brand Marketing experience with transferable skills.

Decision Making

· Effective decision making and problem solving skills required

· Responsible for day to day Business & Brand decisions including promotional activities, Brand treatment, Marketing plan execution

· Primarily guided decision making with the Marketing Brand Manager and/or Director for major strategy and budget requirements.

Financial Responsibility

Responsible for budget tracking, raising PO’s and responsible spend recommendations/actions.

Management Responsibility

· Reports into the Marketing Brand Manager and/or Director

· No direct management responsibility

· Responsible for project management of Vodka Flavours, Innovation and Tanqueray including cross-functional collaboration (Trade Marketing, Pricing, Supply, Innovation, Global, Consumer Planning, Finance, Sales)

· Manages promotional activation, innovation process, creative development and media, budget tracking, Channel requirements and communication, working with agencies, M & E

· Assist the full Marketing team as needed

Complexity of Role

· Linkages span throughout the entire organization i.e. communication of Brand/Category Marketing strategy with Regional Sales Directors and Trade Marketing (Retail, On Premise, Pricing, Special Events, PR) as well as outside agencies (advertising, promotions, media buying, etc)

· Assists Consumer Planning and Research to develop Measurement & Evaluation plans

· Works with Finance team to validate financial assessments

Key Outputs/Deliverables

· Key contributor to Brand Strategic plan and GAME plans

· Responsible for managing selected components of national activity plans flowing from the agreed consumer driven strategies which provide direction for Trade Marketing level activation of national strategy

· Must include Global Search & Spin program identification

· Monthly category/brand business review and budget and spending review according to pre-determined template

· Responsible for selected program, creative performance and/or Managing For Value analysis

· Weekly project list updates for Marketing Brand Director

· Listing applications and delisting follow-up as required

· Monthly tracking of brand distribution both on and off premise

Experience

· Post-secondary education in Business/related area, Graduate/MBA preferred

· 2- 3 years of Brand Marketing experience

· Alcohol Beverage Industry experience a plus

· Proven track record in brand management and strong understanding of customer dynamics

· Excellent analytic skills & capabilities, ability to develop strategic thinking and multi-tasking

· Budget management experience

Associate Brand Manager - Vodka & Gin