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UNICEF Chief, Communication, P-5, Brasilia, Brazil

Purpose: Accountable for developing, managing, co-ordinating, networking, implementing and monitoring an advocacy and communication strategy and associated products and activities on a regular and on-going basis with public audiences, with the objective of promoting awareness, understanding, support and respect for children's and women's rights, and support for UNICEF's mission, priorities and programmes in the country office and at a global level and those of the UN Country Team. Advice on the articulation of policies and strategies, with an emphasis on those that promote gender equality and equity.
Key Expected Results 1. Communication strategy: The Country Office has a clear communication strategy and associated work plan to get children's issues into the public domain, strengthen political will in support of UNICEF's mission and objectives, and enhance the organization's credibility and brand.
  1. Media relations: The Country Office has a well-managed country communication team that maintains and continually develops a contact list of journalists and media outlets covering all media, print, TV, radio, web etc. and a successful process of communicating and maintaining regular contact and close collaboration with the media to communicate the story of UNICEF's cooperation to a wider audience. New ways are identified to increase positive exposure and leverage that prominence for new opportunities for UNICEF.
  2. Networking and partnerships: The Country Office has a well-managed country communication team that maintains and continually develops a contact list of individuals, groups, organizations and fora, whose support is essential to/can assist in achieving the advocacy and communication objectives of the communication strategy. Network is developed, strengthened and maintained with the UN Country Team, UN communication counterparts and high-level counterparts in key partner organizations.
  3. Celebrities and special events: The Country Office has a well-managed national celebrity relations programme with a well maintained and continually developed contact list of appropriate, nationally-known personalities who have been identified, engaged and support UNICEF's efforts and who actively participate in special events and activities that support country programme goals. Among these high-profile individuals a handful are identified whose recognition level extends beyond national borders and co-ordinate closely with DOC and the regional office in extending their impact and use beyond national borders
  4. Behavioural and social change (Communication for Development) The Country Office has an evidence-based strategy and related action plans that support changes in behavioural and practices which in turn impact upon the Country Programme's planned results across all sectors
  5. Global priorities and campaigns: The Country Office has an effective process in place for integrating and taking action on UNICEF's global communications priorities, campaigns and partnerships, disseminating these elements in a locally-appropriate way, as well as providing/enabling coverage of the work in the country for global use.
  6. Resource mobilization support: Global and country level fund-raising activities are supported by effective advocacy and communication strategy and activities by helping identifying key audiences, developing effective messages and supporting strategic private sector partnerships.
  7. Management: The human resources (the communication team) and financial resources (budget planning, management and monitoring) for the communication section of the Country Office and are both effectively managed and optimally used.
  8. South-South/Horizontal Cooperation: Brazil's lessons learned and effective practices that address drivers of inequity and the most disadvantage are effectively disseminated nationally and internationally through media and other channels to support Brazil's Horizontal Cooperation.
  9. Monitoring and evaluation: Communication baselines are established against which the objectives of the communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy, approach and activities; results and reports are prepared and shared on a timely basis.
  10. Capacity building and support: The Representative and the country programme team are provided with expert advice on all aspects of external relations communication as required Opportunities for development among the country communication team and other colleagues are identified and addressed; opportunities to build communication capacity among media and other relevant partners are identified and addressed.
  11. Advisory support and communication for strategic results: Develops communication approaches and guidelines, including those most effective for gender mainstreaming across all programmes.
Qualification: - Advanced university degree in Communication, Journalism, Public Relations or other related fields of disciplines. Or an undergraduate degree plus at least 14 years of demonstrated professional experience in the field of journalism, communications, external relations, public affairs, public relations or corporate communications.
  • Ten years of relevant professional work experience. International and national work experience in both developed and developing countries. Professional experience in communication, print, broadcast, new media.
  • Background/familiarity with Emergency situations.
  • Fluency in English and Spanish. Fluency in Portuguese is highly desirable.
Competencies: - Has highest-level communication skills, including engaging and informative formal public speaking - Consistently achieves high-level results, managing and delivering projects on-time and on-budget - Creates and encourages a climate of team-working and collaboration in a multi-cultural environment - Has high-level leadership and supervisory skills; provides others with a clear direction; motivates and empowers others; recruits staff of a high caliber; provides staff with development opportunities and coaching - Sets, develops and revises organizational strategy and develops clear visions of the organization’s future potential - Analyzes and integrates potentially conflicting numerical, verbal and other data from a number of sources - Quickly builds rapport with individuals and groups. Actively nurtures good relationships with people across all organizational levels and boundaries, and with government leaders and stakeholders - Negotiates effectively with people inside and outside the organization by adopting a range of approaches - Anticipates and actively monitors long term local and global developments, constantly seeking new opportunities for advancing UNICEF's mission - Post is established with effect from 1 October 2013.
How to apply:
UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organisation. If you want a challenging career while improving the lives of children around the world UNICEF, the leading childrens rights organization, would like to hear from you.
Visit us at www.unicef.org/about/employ to register in our new e-Recruitment system and apply to this and other vacancies, quoting E-VN-2013-001205. Applications must be received by 19 July 2013.
Please note that only candidates who are under serious consideration will be contacted.
In the selection of its staff, UNICEF is committed to gender balance and diversity without distinction as to race, sex or religion, and without discrimination of persons with disabilities: well qualified candidates are strongly encouraged to apply.