Marketing Coordinator - Kuwait

Marketing Coordinator - Kuwait Print

Country KUWAIT City Kuwait City Department Marketing Closing date 31 March 2014

Job Purpose To position Etihad Airways as a premium airline in trade and consumer marketplace in Kuwait. Use all elements of the marketing mix to convey Etihad’s key messages. Manage projects that raise Etihad’s profile and generate sales from conception through to evaluation. Work closely with the Kuwait Sales and Commercial teams to achieve budgets and targets for Kuwait. Responsibilities Your responsibilities shall include but not limited to: Assist in implementing Kuwait marketing plan Work in conjunction with the sales team to ensure that trade accounts hit the necessary revenue targets by implementing targeted & relevant promotions through their Marketing fund Work with sponsors to ensure that Etihad gains commercially from these sponsorships in terms of brand awareness and sales. Creatively identify opportunities to grow direct business through the direct channel. Create eDMs for trade and guest database as per market requirement Manage and coordinate Etihad presence at trade shows, exhibitions and promotional events, ensuring that the relevant people are targeted with the relevant messages. This may involve traveling across Kuwait. Following up all events with targeted communications Build and manage a trade and corporate database which can be utilized by sales and marketing to distribute targeted communications. Work on a DM plan to be implemented in agreement with Marketing Manager Maximize local PR opportunities and work closely with the PR agency, managing all trade and consumer PR Manage local relationships with Tourist Boards and work on co-branded activities that fulfill Etihad’s commercial needs Manage inventory of stock and giveaways in all POS Monitor competitors marketing activities, to ensure that Etihad’s offers and campaigns are competitive in the Kuwait marketplace Requirements Graduate, ideally with a degree in marketing. Graduate or Masters with minimum of two year’s of relevant work experience in marketing. Preferably worked with PR or advertising agency. Training & Knowledge: Excellent written and verbal communication skills High computer literacy Creativity Project management skills Very high standard of written English AND Arabic

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