Sales and Marketing Manager – Ethiopia

The purpose of the job is to manage the sales demand of the business, through the application of the appropriate marketing mix, in order to ensure that there are always adequate levels of sales demand for the business in terms of volumes, the quality of the business type and the potential profitability of this.  

The job entails the formulation and implementation of the sales and marketing business plan.   

This includes defining market, competitor share, and competitor advantages and weaknesses; forecasting projected business; researching, identifying, and capitalising on market opportunities; developing sales and pricing strategies, objectives, action plans, schedules, and assignments.

The position is part of the executive management team of the business and therefore participates in the day-to-day management of the company.

Responsibility

• Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
• Establishes marketing goals to ensure share of market and profitability of products and/or services.
• Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
• Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
• Prepares marketing activity reports.
• Establish the product portfolio of the company, including the types of products, the specifications, and the markets these will serve. This includes understanding market trends and customer needs, and understanding what makes products or services sell.
• The KPA includes the product research elements such as the development of new products, new technologies, and new market applications.
• Conducts marketing surveys on current and new product concepts
• Establish the pricing strategy of the company in order to maximise sales demand whilst simultaneously optimising profitability ratios.
• Develops and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run.
• Establish the packaging configuration for the products in order to protect the product and present it in the best way.
• Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.

Educational Qualifications & Experience

• A bachelor degree in B. Administration, B.Com or any other relevant qualification.
• MBA will be an added advantage
• At least 6 years relevant experience in Manufacturing with three in a senior management position.
• Proven excellent performance.
• Good in Sales planning, product development and positioning, People management and territory management.
• Excellent communication both written & oral.

Interested applicants should email their CV’s to recruit@idp-ea.com  clearly indicating in the subject line that the application is for the Sales And Marketing Manager – Ethiopia .

Closing date for applications is the 17th of December 2012.

Note: Only those applicants meeting the minimum requirements for the position will be considered. 

Those who are short-listed will be contacted for an interview