Header

Brand Marketing Manager, BBC 3

11:09:00 AM

Job Ref. No
967973
Location
London
Contract Type
Continuing
Contract Duration
Continuing
Job Category:
Business & Support
Closing date for applications
7 January 2013 at 11:59pm

Department

The aim of the Marketing function is to provide outstanding strategic marketing expertise to develop and implement the brand and marketing strategy across the BBC portfolio and relevant TV programme brands.

Role

A key requirement of this role will be to support the Head of Marketing develop brand strategies for BBC Three in context of overall BBC Brand Strategy and to review MC&A marketing delivery against brand guidelines to ensure creative consistency of look, image, identity and message ensuring adherence to BBC guidelines in respect of logos, icons and branded characters.
 
You will  work with Audience Research to analyse and evaluate audience insight, and use this to provide recommendations on marketing activity and audiences, whilst establishing effective working relationships with key editorial and content providers and to ensure marketing disciplines play a role in shaping content/product development.

MoreClick here to expand this section

Requirements

You will bring substantial experience of managing and developing major brands in a complex business or broadcast environment, supported by a full understanding of brand strategy, brand lifecycle management, marketing techniques, and knowledge of qualitative and quantitative research techniques.

Experience of influencing and managing a wide range of stakeholders in a complex organisation, and a knowledge of the television broadcasting industry and the output of BBC Television would be ideal.

Post a Comment