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British Airways Marketing Planning Manager

8:34:00 PM

Ref
UKLHW2892
Region
UK - Heathrow
Location
London - Heathrow - Waterside
Category

Are you a dynamic, motivated, individual with excellent organisational and planning skills? If so, an opportunity exists to join the UK&I Tactical Marketing Team to manage the tactical marketing planning and budget activity in support of UK&I commercial objectives.

About the role

Location – Waterside, Heathrow, London, UK
Full Time, Permanent
Competitive Benefits Package

Closing date: 7th April 2013
 
British Airways has an enviable world-class reputation – and one of the globe’s largest fleets of aircraft.
 
Responsible for managing tactical marketing planning and budgeting activity across the whole of UK and Ireland, you’ll enjoy professional rewards and exciting challenges on the scale you’d expect from a leading international brand.

Principal Accountabilities

  • This is a crucial role with a significant, positive impact on our business. Ceaselessly monitoring and updating our marketing plan, you’ll be a trusted planning expert. Supporting the region’s Marketing Manager, you’ll translate our commercial plans into integrated tactical marketing plans
  • Championing marketing effectiveness, you’ll make insightful, ongoing planning recommendations and collaborate on the creation of the Regional Marketing and Engagement Plan
  • With a substantial budget, your broad and varied remit will span everything from spend and budget control, through to the cohesion of global activities and processes
  • You’ll monitor competitors, share best practice, help to define marketing metrics and drive continuous improvement
  • You will work with the global Marketing Planning & Prioritisation team to ensure region’s requirements are clearly understood and delivered to by the central marketing teams
  • Ensure visibility of the integrated plan for the region for the key stakeholders
  • Co-ordinate regional input into the planning process
  • Champion the Customer Best Practice in the region, ensuring that it is embedded in working processes and there is optimal asset reuse
  • Ensure internal communications are aligned with tactical marketing activity
  • Co-ordinate regional input into performance management cycle for the global marketing agencies

The Individual

  • You’ll bring to the role proven experience of marketing planning in a commercial environment from either a marketing or communications planning background or as part of a more generalist marketing role
  • Highly commercially astute, you relish the constant refinement of business planning and thrive when managing complex, evolving projects and budgets
  • We’ll expect you to be self-motivated and results-driven
  • Excellent stakeholder management and communication skills, including a flair for making presentations and influencing across teams, will really set you apart
  • Strong interpersonal skills with ability to influence across teams
  • Proven ability to manage ambiguity
  • Understanding of the roles of each communication channel and their role in the overall channel mix

Application Process

All applicants are required to submit their CV and answer the following question. Please prepare your answer in advance, maximum 250 words each.
  • Please describe what appeals to you about this role and why you want to work for BA
  • Please describe an example when you have completed a marketing plan engaging multiple stakeholders

Additional Website Text

This role is based at British Airways HQ Waterside. Surrounded by 260 acres of parkland it includes many facilities, including a gym, bank, staff shop, Waitrose and hairdresser.

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