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SPECIALIST, DONOR ACQUISITION & REACTIVATION , Atlanta GA


The Specialist of Donor Acquisition and Reactivation is responsible for managing the day-to-day production, creative and invoice processes and provide reporting assistance for the Acquisition, Reactivation and Acknowledgement. Programs including appeals, telemarketing The responsibilities of this role directly impacts the generation of new donors, reactivating existing donors which is key to the success of the Direct Response Marketing department for CARE. Assures the annual strategic plan is implemented correctly and on schedule. Works with the Acquisition/Reactivation Manager on reporting campaign performance of each mailing. Responsible for communicating the strategic initiatives for each campaign to the Business Operations and Constituent Services teams. Responsible for key steps in coordinating, implementing, and monitoring creative strategies for the Acquisition, Reactivation and Acknowledgement programs. Processes include but are not limited to, participating in strategy sessions and providing input into the creative processes. Communicate with other DM specialists/program managers and outside agencies to assure the creative reflects the strategic objectives established for each mailing and is developed in timely and accurate fashion. Research and work with the Acquisition/Reactivation Manager to select creative resources and photos to be used in the creative process for each mailing. Assists the Acquisition/Reactivation Manager with budgeting responsibilities.
Responsibilities
  • Creative development
  • Data management
  • Program management
  • Reporting
  • Strategic development
  • Budgeting
Required
  • Bachelor's Degree in Marketing or related field
  • 2 - 5 years in direct marketing or other business areas, e.g. finance
  • Excellent oral and written communication
  • Microsoft Office (Excel and Word; familiarity and experience with database applications)
  • Excellent interpersonal skills
  • Extremely organized
  • Excellent project management skills
  • Attention to detail
  • Proofreading skills
  • Research Skills
  • Strong Initiative
  • Deadline Driven
Desired
  • Experience with a nonprofit organization
  • Experience in direct marketing strongly preferred
  • Adobe Acrobat skills
Our diversity is our strength; we encourage people from all backgrounds and experiences, particularly women, to apply.
The closing date for this posting, if listed, is approximate. Job postings may be removed from CARE's career website at any time.