Insight analyst

Ref

UKLHW2972

Region

UK - Heathrow

Location

London - Heathrow - Waterside

Category

Head Office Opportunities

The 'Know Me' programme is about making better use of customer data to personalise communications and offerings to our customers in the areas of targeted selling, personal recognition and service recovery. The modelling team as part of the Know Me Lab is looking at how we can use analytics and data mining techniques to make marketing campaigns more relevant, based on a customer's travel, booking and BA website looking history. We need to ba able to measure incremental revenue and email engagement which means we need to set up the campaigns in a scientific way, with control groups so we can measure response fairly and accurately. For the Insight Analyst role we are looking for someone with strong existing SAS and SQL skills and an understanding of basic statistical principles and scientific method, preferably with some understanding or experience of campaign analysis.

Job Description

Closing Date 12th May 2013

 

Full time, Permanent Competitive Benefits Package

 

About us

We’re constantly striving to deliver a world class service to our customers, and we believe our latest initiative allows us to offer a unique level of personalisation. 'Know Me' is an our programme that is making better use of customer data to personalise communications and offerings to our customers in the areas of targeted selling, personal recognition and service recovery.

 

The modelling team as part of the Know Me Lab is looking at how we can use analytics and data mining techniques to make marketing campaigns more relevant, based on a customer's travel, booking and BA website looking history. We need to be able to measure incremental revenue and email engagement which means we need to set up the campaigns in a scientific way, with control groups so we can measure response fairly and accurately.

 

About the role

 

You will develop and deliver customer-centric analysis and insights to drive multichannel, multi-market CRM programmes across marketing and customer services.

Principal Accountabilities

About the day to day

• Supports in the development, build and implementation of customer-centric analysis and insights to drive business decision-making, customer strategy development, customer targeting and communication effectiveness
• Manages your own portfolio of work using good project and time-management practices
• Acts as the conscience of the business, challenging and impacting decision making
• A champion for analytical best practice, you’ll confidently share recommendations with business stakeholders. In fact, you’ll make sure that your entire portfolio is delivered to the highest standard, even when meeting the most challenging deadlines.

The Individual

About you 

• You’re in a similar role in a complex data environment at the moment, but probably not on this scale or within the airline industry. What’s certain is that your numerical aptitude and track record are equally impressive.
• It’s important that your business acumen makes the most of your impressive communication, presentation and stakeholder management skills.
• SAS is essential, SQL advantageous.
• Proven track record in generation of customer insights and translation of business questions into analytical queries

We also have opportunities for Senior Insight Analysts within the team. These are for individuals with more experience in this field, have the ability to be accountable for more complex projects and have both SAS and SQL experience. Have a look at www.analystjobsatba.com to find out about these roles.

Application Process

All applicants are required to submit their CV and answer the following question. Please prepare your answer in advance.

 

Please tell us why you are attracted to this role and the skills and capabilities that you would bring with you? (Maximum 250 words)

Additional Website Text

The role is based at BA's corporate headquaters Waterside.  Situated in 260 acres of parkland it offers an internal street and many onsite facilities e.g Waitrose, hairdresser, gym, bank etc

Apply now