BBC Children in Need is the BBC’s UK Charity. Our vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential.
The charity supports projects working with disadvantaged children and young people in the UK and has the following strategic aims:
To be a great fundraiser
To be a great story-teller
To be a great grant maker
To be a great organisation
The Charity receives over 4,000 applications for funding and awards between 1,500 and 2,000 grants in the region of £40m per year.
In an increasingly competitive environment BBC Children in Need aims to develop sustainable partnerships with a range of interests. These include partners who can help to add breadth and depth to the annual Appeal as well as generate additional income eg. major retailers or corporate organisations.
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